Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and?experience?design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise,?we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: song
About Marketing Advisory:
We are a consulting practice within Accenture Song, uniquely positioned to help clients on their Marketing Re-invention journey. We build close relationships with our clients to fully understand their growth objectives.
This can encompass developing a strategic vision, brand strategy, operating model, new ways of working, embracing new technologies, driving a culture change or building people capabilities and skills.
We’re looking for a Marketing Transformation CRM Specialist, to lead Customer Experience workstreams. You will play a key role in helping to evolve the way our clients can transform the experiences it delivers into every customer interaction.
Ideally you will have a solid background in customer experience/CRM strategy with the ability to translate the ambition into actionable blueprints and requirements. Channel, tech and operational feasibility analysis will be crucial to bring these strategies to life.
As a CRM Specialist you will:
* Engage with marketing leadership teams to explore their vision and purpose for the function in driving business objectives and strategies

* Lead and project manage workstreams as part of larger marketing transformation programmes

* Develop project deliverables and frameworks that shape marketing transformation and deliver measurable impact

* Educate marketing practitioners about the complexities and application of Generative AI and agentic technologies in the day-to-day marketing operations and practises.

* Build strong and trusted client relationships – supporting account leadership in opportunity identification, growth and new business opportunities.

* Contribute to client projects to shape and co-create Capability Strategies, Operating Models, Transformational Roadmaps and Change Management programmes.

* Assess client capability gaps in areas such as: Operating model, Insights, Segmentation & Portfolio Strategy, Strategy & Planning, Customer Engagement and Digital marketing

* Build strong internal networks and relationships to foster collaboration and cross-functional knowledge sharing

In our team you will learn:
* How to shape the future of marketing re-invention, working with our clients to develop a roadmap of change that helps them to drive growth, brand performance and new ways of working

* How to combine human ingenuity with technology to make change happen in practice, supporting the people who work in our client businesses to navigate and thrive through times of change

* How to apply Generative AI and agentic technologies to marketing, from shaping a client’s strategic vision and operating model to practical implementation that creates tangible value.

* How to help our clients develop and deliver winning, technology enabled, customer experiences

* Build strong people capabilities with clients to enable them to deliver marketing re-invention in practice.

* Accelerate your learning and development by working at the cutting edge of marketing and consulting