Role: Growth Marketing Manager
Location: Remote (1 day in Liverpool /week)
Salary: £50000 - £60000pa
Team: None - Stand alone role
Tech: HubSpot

I’m looking for someone who knows how to generate qualified pipeline and is comfortable using new tools, including AI, to improve how they work.

This role is about building a predictable lead engine.

What you’ll actually be doing:
*Building and managing outbound email campaigns and sequences
*Creating high-converting outreach (not fluffy content)
*Developing ABM strategies for targeted accounts
*Owning messaging that drives replies, not just opens
*Measuring and improving MQL to SQL to revenue conversion
*Running A/B tests to continuously improve performance
*Working directly with sales to improve lead quality and close rates

Where AI and tools come in:
*Spotting opportunities to automate and optimise outreach
*Using tools to personalise at scale where it adds value
*Improving list building, segmentation, and targeting
*Continuously finding smarter, more efficient ways to drive results
What success looks like:
*Pipeline generated
*Conversion rates improving
*Sales saying "these leads are actually good"
*Not "we got loads of clicks"
What I’m looking for:
*Someone who understands B2B services, not just product marketing
*Experience in events, staffing, talent solutions, L&D, ExecEd is a bonus, not essential
*Strong grasp of outbound and lifecycle marketing
*Comfortable owning numbers, not hiding behind vanity metrics
*Curious, adaptable, and always looking to improve how things are done
This is for you if:
*You’ve built campaigns that actually convert
*You think in funnels, not posts
*You care about quality of leads, not volume