Head of TikTok | Consumer Brand | Manchester | £Competitive + Bonus
Fiercely entrepreneurial, culturally fluent, and quietly redefining what modern retail actually looks like. We are partnering with a hig growth, digitally led consumer brand that is scaling rapidly across social commerce and direct-to-consumer channels.
This is a unique opportunity for a Head of TikTok to take full ownership of one of the most commercially important channels in the business, driving revenue, shaping strategy and building a best-in-class TikTok ecosystem.
The Head of TikTok will sit within a senior leadership team, with full accountability for performance, content direction and creator strategy across TikTok Shop and the wider platform.
The Head of TikTok will lead the end-to-end TikTok strategy, combining content, commerce and performance marketing to deliver measurable growth.This role requires a strong commercial mindset alongside a deep understanding of platform trends, creator ecosystems and social commerce mechanics.
Key Responsibilities*Own commercial performance across TikTok Shop, including revenue, profitability and return on investment
*Lead paid and organic TikTok strategy, ensuring scalable and efficient growth
*Drive campaign planning and execution across key product launches and trading moments
*Optimise TikTok Shop performance, including merchandising, catalogue quality and customer journey
*Develop and execute a high-impact creator and partnership strategy
*Build strong relationships with agencies and platform partners to unlock growth opportunities
*Stay ahead of platform trends, identifying new features and formats to drive engagement and conversion
*Lead TikTok Live strategy, maximising performance across live commerce activity
*Manage and develop a high-performing team, setting clear objectives and performance standards
*Collaborate cross-functionally with marketing, trading and creative teams to deliver aligned campaigns
About You*Proven experience leading TikTok Shop or social commerce performance at scale
*Strong commercial understanding of revenue, margin and performance metrics
*Experience managing paid social budgets and driving measurable ROI
*Deep understanding of creator and influencer ecosystems
*Data-led approach with the ability to turn insight into action
*Confident leading teams and influencing stakeholders across the business
*Highly adaptable with the ability to operate at pace and respond to platform evolution
Why Apply*Join a brand where TikTok is a core revenue channel, not an add-on
*Take full ownership of a high-impact, high-visibility function
*Work within a business that is investing heavily in social commerce and innovation
*Clear opportunity to shape strategy and build a team as the business scales
*Competitive salary and benefits package
Apply today to find out more!


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