Established, growing Tour Operator is keen to recruit a Digital Marketing Manager to join their Marketing Department in Birmingham (hybrid working available). We are seeking a highly hands-on, creative Digital Marketing Manager to take full ownership of our digital presence. This role is ideal for someone who enjoys both strategy and execution - from launching campaigns to writing copy, analysing performance, and continuously improving results. You will play a key role in driving online bookings, increasing brand visibility, and bringing our travel experiences to life through engaging digital content. Salary is circa £50k pa dependent on experience and there is excellent opportunity for career development.


JOB DESCRIPTION
Digital Campaign Execution (Hands-On)
*Plan, build, and optimise digital campaigns across Google Ads and Meta platforms
*Take ownership of campaign setup, targeting, testing, and optimisation
*Manage budgets closely to deliver strong ROI and cost efficiency
Creative Content & Brand Storytelling
*Write and oversee engaging, high-converting copy for ads, emails, and website content
*Develop inspiring travel content (blogs, itineraries, social posts) that drives engagement and bookings
*Work closely with designers (or create simple assets yourself) to bring campaigns to life
*Ensure brand tone and visual identity are consistent across all channels
Website & Conversion Optimisation
*Manage and update website content, landing pages, and offers
*Continuously improve user experience and conversion rates
*Work with developers where needed to implement improvements
SEO & Organic Growth
*Execute SEO strategy including keyword research, on-page optimisation, and content creation
*Grow organic traffic through high-quality, relevant travel content
Email Marketing & CRM
*Build and send email campaigns, newsletters, and automated journeys
*Segment audiences to improve engagement and conversion
*Support customer retention and repeat bookings through targeted campaigns
Analytics & Performance Tracking
*Monitor performance using tools such as Google Analytics
*Track key metrics (traffic, conversion rates, CPA, ROI)
*Run A/B tests and continuously refine campaigns based on data
Social Media Management
*Manage day-to-day social media activity (posting, responding, engaging)
*Create and schedule content that inspires and converts
*Identify trends and opportunities to grow reach and engagement


Key Skills & Experience
*Proven experience in a hands-on digital marketing role (not purely strategic)
*Strong working knowledge of PPC, paid social, SEO, and email marketing
*Ability to both create and execute campaigns independently
*Excellent copywriting and content creation skills
*Experience using tools such as Google Ads, Google Analytics, and social media platforms
*Comfortable managing multiple projects and priorities


Desirable
*Experience in travel, tourism, or lifestyle brands
*Basic design skills (e.g. Canva, Adobe tools)
*Experience with CMS platforms (e.g. WordPress)
*Familiarity with email platforms (e.g. Mailchimp, HubSpot)


Personal Attributes
*Creative thinker with a strong eye for detail
*Proactive, self-starter with a "get things done" attitude
*Commercially aware and results-driven
*Passionate about travel and storytelling
*Comfortable working in a fast-paced, growing business


THE PACKAGE:
Starting salary is circa £50k pa and this is a real career opportunity, as this dynamic Travel Company continues to grow.


INTERESTED?
Please follow the instructions to apply attaching your CV. This vacancy is being managed by Claire Muge. I can be contacted on or Not right for this role, or this role not right for you, but keen to further your career in the Travel Industry! We have a variety of different opportunities so do submit your CV to us! Unfortunately if you are unsuccessful, due to our volume of applications, we are unable to reply to everyone individually.