This senior interim role leads integrated marketing across offline and online channels in the UK, owning strategy, delivery and governance to drive brand health and full-funnel impact. You’ll also take responsibility for a £10m+ media budget and lead end-to-end delivery of high-profile UK product launches in a fast-paced, stakeholder-heavy environment
Client Details
The employer is a well-established organisation within Consumer lifestyle industry, recognised for its innovative approach and commitment to excellence. Operating as part of a medium-sized team, the company is focused on delivering impactful marketing solutions that drive success.
Description
*Own integrated marketing strategy and delivery across offline and online channels, driving brand health and full-funnel performance across the UK automobile portfolio.
*Lead media investment and governance, with full accountability for (c.£21m) media budget, ensuring effective allocation, optimisation and commercial control.
*Shape audience-first media strategies, working closely with media agency partners to plan, activate and optimise campaigns across channels.
*Act as marketing project lead for UK product launches, coordinating campaigns, assets and timelines across Product, Marketing, Retail, PR, CRM and Digital teams.
*Manage senior stakeholder engagement and sign-offs, presenting clear objectives, measurement frameworks and evidence-based rationale.
*Use insight and performance data to evaluate media effectiveness, refine strategies and drive continuous improvement across campaigns and launches.
Profile
The successful applicant will have:


*A strong background in integrated marketing and media leadership, spanning both offline and digital channels
*Proven experience managing and governing large-scale media budgets (£10m+), ideally within a consumer, FMCG or agency environment
*A brand-led, full-funnel mindset, with the ability to balance brand health and commercial outcomes
*Confidence operating at senior stakeholder level, influencing, challenging and securing sign-off
*Excellent cross-functional project management skills, ideally with experience delivering product or campaign launches
*The ability to work autonomously and at pace in an interim role, bringing clarity, structure and momentum quickly
Job Offer
12-month interim contract with a leading lifestyle / consumer automotive brand
£350-£380 per day
Hybrid working - 2-3 days per week on site