Senior Account Analytics Analyst
London
70k


This is an opportunity to step into a highly visible analytics role within a data driven marketing environment, where your expertise shapes how large brands understand effectiveness and measurement. You will operate with autonomy, influence senior stakeholders, and become a trusted voice in complex client conversations around marketing performance and econometrics.
The Company
They are a global marketing and technology organisation specialising in customer data, digital media, and advanced analytics. Working with major consumer brands, they help businesses better understand their customers, personalise communications, and measure the real commercial impact of marketing activity. The organisation sits within a large international marketing group, offering exposure to enterprise scale clients and cross agency collaboration.
The Role
This role sits as a senior analytics partner to clients, leading conversations on marketing effectiveness and measurement, including Marketing Mix Modelling, without being responsible for building the models themselves. You will deliver hands-on customer and campaign analysis while confidently challenging MMM providers and translating complex analytics into clear, commercial insight for stakeholders.
*Act as a senior analytics partner across multiple client accounts, delivering insight on campaign effectiveness and customer behaviour
*Lead client conversations on measurement, attribution, and marketing effectiveness, including Marketing Mix Modelling concepts and limitations
*Represent analytics capability in cross agency and group wide effectiveness discussions, providing informed challenge to external MMM providers
*Analyse large transactional, media, and customer datasets to identify trends, opportunities, and next best actions
*Evaluate audience targeting, engagement, and outcomes across digital campaigns, translating findings into clear recommendations
*Support wider client analytics projects such as customer segmentation, VIP identification, and post campaign analysis
*Work independently on analysis while collaborating closely with account, media, and product teams
Your Skills and Experience
*Strong commercial experience in marketing analytics, effectiveness, or econometrics
*Deep understanding of Marketing Mix Modelling principles, including strengths, limitations, and appropriate use cases
*High level of statistical literacy, including randomised control trials, model uncertainty, and interpretation of results
*Proven ability to communicate complex analytical concepts clearly and confidently to non technical stakeholders
*Experience working with customer and marketing analytics concepts such as attribution, lifetime value, churn, and campaign measurement
*Strong SQL capability and experience using a BI or data visualisation tool
*Comfortable working in a client facing, consultative environment, either agency side or client side
What They Offer
*Exposure to well known retail and consumer brands
*Clear scope to grow influence and seniority within analytics and effectiveness
*Supportive, knowledgeable analytics leadership and a collaborative team culture
How to Apply
Apply now to learn more about this opportunity and how your analytics expertise could make a meaningful impact.