Role Purpose
Lead and deliver integrated marketing and communications strategies across B2C and B2B channels to drive brand awareness, customer engagement, and revenue growth. Support a strong internal communications culture and ensure alignment across digital and operational functions.


Key Responsibilities
*Manage and optimise digital platforms (website, app, intranet), ensuring a seamless user experience
*Deliver SEO/ASO initiatives and improve digital performance
*Develop and execute social media and content strategies
*Oversee brand consistency across all digital and physical touchpoints
*Lead internal communications to drive employee engagement
*Support business development with marketing materials, bids, and lead generation tools
*Plan and deliver campaigns, events, and stakeholder communications
*Manage third-party agencies and suppliers
*Monitor performance, budgets, and ROI of marketing activity
*Produce regular reporting on marketing performance and insights


Key Relationships
*Internal: Operations, IT, Business Development, Senior Leadership
*External: Clients, media, agencies, suppliers


Requirements
Education & Skills
*Degree-level education in marketing or related field
*Strong digital marketing and platform management experience
*Excellent communication, organisation, and stakeholder management skills
*High level of IT literacy
Experience
*Background in marketing within a service-led or operational environment
*Experience with CMS platforms and digital tools (desirable)