Sales Manager – Premium Events & Hospitality
Salary: £40,000+
Location: London
Role Purpose
I am on the hunt for a driven Sales Manager to join a high-performing premium sales team, focused on delivering revenue growth across premium hospitality and membership products within a major events venue.
Key Responsibilities
*Deliver sales targets across premium matchday and seasonal hospitality products, with a focus on high-value memberships and experiences.
*Support the Senior Sales Manager in building a high-performance culture through coaching, accountability, and recognition.
*Identify and convert new B2B opportunities, targeting high-value clients and emerging markets.
*Manage, coach, and develop team members to achieve individual and collective targets.
*Build strong relationships with corporate clients and high-net-worth individuals using a consultative sales approach.
*Present premium products confidently to senior decision-makers, articulating clear value propositions.
*Develop tailored proposals based on client insights and maintain high-quality sales interactions.
*Drive cross-selling across the full events and hospitality portfolio.
*Manage a healthy sales pipeline, progressing opportunities from lead generation through to close.
*Ensure seamless handover of client’s post-sale to delivery teams.
*Contribute ideas to improve sales processes, tools, and performance.
*Represent the business externally to grow network, referrals, and personal brand.
*Track and report pipeline and sales performance accurately using CRM systems.
*Demonstrate leadership in delivering commercial strategy and team alignment.
Skills & Experience
*Proven sales experience in a commercial or events-related environment.
*Strong leadership and team management capability (line management experience desirable).
*Excellent negotiation, influencing, and presentation skills.
*Confident communicator with the ability to engage senior stakeholders.
*Target-driven, proactive, and commercially minded.
*Experience with CRM systems (e.g. Salesforce) and ticketing platforms preferred.
*Strong organisational skills and attention to detail.
Personal Attributes
*Strategic thinker with a proactive mindset.
*Collaborative, relationship-focused, and team-oriented.
*Resilient and thrives in a fast-paced, target-driven environment.
*High standards, strong ownership, and results focused.
*Professional, positive, and adaptable approach.