As Marketing Manager you will lead the development and execution of marketing strategies that strengthen brand awareness, accelerate sales, and build and deepen trade relationships with the UK’s major retailers.
Client Details
Challenger brand in the wellness space
Description
*Develop and execute a multi-channel marketing plan tailored to the UK market
*Work closely with the Marketing Director, Head of Digital and UK Country Manager to deliver market-specific brand, retail and shopper initiatives that increase brand visibility
*Oversee the planning and execution of UK marketing campaigns across a variety of channels, including trade activations, POS, PR, influencers, events, OOH, print and radio
*Work with digital and ecommerce teams to ensure UK social media and digital marketing content aligns with the campaigns strategy
*Develop trade marketing relationships with major UK retailers including Boots, Holland & Barrett, Wholefoods
*Partner with the UK Sales team to deliver impactful trade marketing plans and retailer specific activations
*Ensure all creative assets and materials are adapted effectively
*Management of a marketing executive
*Analyse campaign performance and provide recommendations
Profile
*5+ years experience in FMCG, health or wellness categories
*Strong track record of growing brands in the UK market and demonstrating an understanding of UK retail and trade marketing environments
*Experience developing and delivering integrated marketing campaigns across brand, trade, PR, POS and digital channels
*Ability to work at pace and in a fast-growth, scale up environment
Job Offer
Salary between £55-60,000 (DOE)
Wider package includes 10% bonus + private healthcare
Remote role (with travel in/around London)
Opportunity to make impact in a scale up challenger brand