Baltic Recruitment are currently recruiting for a Permanent Digital Marketing Executive for a client located in Sedgefield, in a hybrid role. Working for a design and manufacturing business who provides product solutions that power mission-critical communication systems worldwide. Their technologies support applications across space, aerospace & defence, telecommunications, and critical communications.


As the business grows, they are looking for a Digital Marketing Executive to help drive their digital presence, support demand generation, and enhance brand visibility. This is a hands-on role focused on delivering and optimising the company’s digital marketing activity across web, CRM, and social channels.


You will play a key role in executing data-driven campaigns, managing marketing technology, and supporting account-based marketing (ABM) initiatives-working closely with Business Development and internal stakeholders to drive pipeline growth.


Digital Marketing Executive Main Duties and Responsibilities:
CRM & Marketing Automation
*Manage and optimise our CRM (HubSpot) as a marketing automation platform
*Build and execute automated campaigns, nurture journeys, and lead scoring
*Ensure data accuracy, reporting integrity, and GDPR compliance
*Collaborate with Business Development to support lead management and pipeline visibility


Website & Digital Performance
*Manage website content, landing pages, and conversion optimisation
*Support ongoing website development to improve UX, SEO, and lead generation
*Analyse performance and drive continuous improvement through insight
*Work with internal teams and external agencies on enhancements


Social Media & Content
*Plan and deliver content across LinkedIn and key B2B channels
*Support brand awareness and thought leadership campaigns
*Manage content calendars and optimise performance across paid and organic activity


Account-Based Marketing (ABM)
*Support the development and execution of ABM campaigns
*Create targeted, multi-channel journeys across email, web, and social
*Track engagement and campaign effectiveness to support pipeline growth


Reporting & Insight
*Produce regular reports on campaign and channel performance
*Use data-driven insights to improve ROI and inform decision-making


Digital Marketing Executive Applicants:
*Must be a proactive and detail-oriented marketer with a passion for digital performance and continuous improvement.
*Experience in a B2B digital marketing role
*Strong knowledge of CRM and marketing automation (HubSpot preferred)
*Hands-on experience managing websites (WordPress) and digital campaigns
*Experience delivering social media activity in a B2B environment
*Strong analytical skills with the ability to turn insight into action


Desirable:
*Experience with account-based marketing (ABM)
*Knowledge of SEO, paid media, and conversion optimisation
*Experience working alongside Business Development teams


Company Benefits:
*Being part of a collaborative and growing business
*Play a key role in shaping digital marketing strategy and performance
*Competitive salary and benefits package