Role - Digital Design Lead
Salary - £55k - £62k DOE
Location- London
Work Days - 4 days in the office – Fridays working from home


I’m working with a boutique, independent marketing agency looking for a Digital Design Lead to take ownership of all things design across a growing and varied client portfolio.
This is not a "sit back and manage" role, it’s for someone who enjoys being hands-on, shaping creative direction, and being close to both the work and the client.
Design Leadership & Project Ownership*Define and lead the overall design direction of the agency
*Lead digital design projects from concept through to launch
*Own and uphold design quality across all projects
*Deliver high-performing, visually refined digital experiences
*Remain hands-on in key projects, particularly at concept and final execution stages
*Ensure work is delivered to a high standard, on time and within scope
UX, UI & Design*Lead UX and UI across web projects (user journeys, IA, prototypes, responsive design)
*Develop and maintain scalable design systems in Figma
*Ensure a systems-thinking approach across all digital work
*Champion accessibility, usability, and performance
*Support campaigns with digital assets, motion, and occasional print work
Collaboration & Client Engagement*Run client meetings, presentations, and feedback sessions
*Translate business goals into clear design solutions
*Collaborate with developers, marketers, and leadership
*Contribute to pitches, proposals, and early-stage concepts
Team Development & Standards*Help grow and mentor the design team
*Define and evolve design processes and best practices
*Work with external partners where needed
*Maintain consistency and excellence across all outputs.
AI & Innovation*Support and evolve AI-assisted design and build workflows within the studio
*Identify opportunities to improve efficiency, creativity, and scalability through AI tools
*Stay current with emerging technologies, tools, and industry developments
Skills & ExperienceEssential*Minimum 7+ years’ experience in a digital agency or similar environment
*Proven experience in a senior or lead design role
*Strong portfolio demonstrating high-end digital design and branding
*Expert in Figma, including design systems and prototyping
*Highly proficient in Adobe Creative Suite
*Strong UX understanding (user flows, IA, wireframing, responsive design)
*Strong knowledge of designing for WordPress and/or Shopify environments
*An understanding of digital including responsive layouts, smooth interaction, transitions and animations.
*Experience with motion design (After Effects, Premiere Pro)
*Excellent typography, layout, and visual hierarchy skills
*Ability to take projects from brief to high-fidelity design independently
*The ability to work under pressure, in a fast-paced agency environment
*Confident communicator, both internally and client-facing
Desirable*Working knowledge of HTML, CSS, and front-end constraints
*Familiarity with email marketing platforms
Benefits*Hybrid working
*Additional holiday allowance increasing with service (up to 32 days incl. bank holidays)
*3% matched pension
*Discretionary bonus
Ideal Candidate will be: *A design leader with a clear point of view and high standards
*Someone who combines creative excellence with strategic thinking
*Comfortable operating at both big-picture and detail level
*Proactive, organised, and comfortable taking ownership
*A strong communicator who can collaborate with clients and internal teams
*Proactive, commercially aware, and invested in the agency’s growth
*Curious and forward-thinking, particularly around tools, systems, and AI