Sales Performance Manager – Automotive (Northern Region)
UK Field-Based (Regional Coverage)
About the Business
A fast-growing automotive manufacturer with strong global backing is expanding its UK commercial operations. Operating with a dedicated brand identity and long-term investment strategy, the business combines advanced vehicle technology with an ambitious growth plan across key international markets. With over two decades of engineering expertise and a presence in more than 80 countries, the company is building a competitive and modern retail network focused on customer experience, performance, and sustainable growth.
The Role
We are seeking an experienced Sales Performance Manager to drive commercial results across a designated UK region. This role is pivotal in delivering volume, profitability, and network performance through close collaboration with franchised dealer partners.
Reporting into Regional Operations leadership, you will translate national sales objectives into effective regional execution, ensuring dealerships are supported, engaged, and performing to target.
Key Responsibilities
*Deliver and exceed sales targets across your assigned region through structured planning and hands-on execution
*Build, maintain, and develop strong relationships with dealer principals and senior management teams
*Support dealer performance through coaching, training, performance reviews, and best-practice sharing
*Implement national sales programmes, campaigns, and tactical initiatives at regional level
*Monitor market conditions, competitor activity, and customer sentiment, providing clear insight and recommendations
*Act as a senior brand ambassador, ensuring consistent standards, messaging, and customer experience
*Track KPIs and commercial performance, producing regular reports and updates for regional leadership
*Support wider network and business initiatives as required by senior management
About You
*Degree educated (or equivalent experience) in a commercial, marketing, or engineering-related discipline
*Minimum 8 years’ experience in automotive sales and/or dealer network management
*Strong existing relationships within UK dealer groups and franchised retail networks
*Proven experience improving sales performance in a multi-site or regional environment
*Confident influencing senior stakeholders and operating autonomously in the field
*Commercially astute, data-driven, and resilient in a target-led environment
*Willingness to travel extensively within your region
*Full professional working proficiency in English
Package & Rewards
*Base salary: circa £52,000 (negotiable for the right candidate)
*Performance incentive: £2,200
*Company bonus: up to 15%
*Premium company car scheme – top-of-range vehicle available for you and eligible family members
*Excellent long-term career progression within a rapidly expanding automotive brand
*High visibility role with genuine influence on UK growth strategy