Shopper Activation Executive
other jobs Michael Page Marketing
Added before 2 Days
- England,South East,Berkshire
- Full Time, Contract
- £40,000 - £50,000 per annum
Job Description:
The Shopper & Activation Executive owns the strategy and delivery of best-in-class shopper activation, bringing brands to life at the point of purchase across omnichannel retail. Working cross-functionally with Sales, Brand and external partners, the role drives commercially effective, sustainable activation that fuels brand growth.
Client Details
This is an opportunity within a market-leading, international FMCG organisation, known for its iconic consumer brands and long-standing heritage. The business offers a values-led culture, strong commercial focus, and the chance to shape how brands win with shoppers across modern omnichannel retail.
Description
*Lead and own the end-to-end shopper activation and visibility agenda across the UK
*Develop and deliver the annual activation strategy by brand and key customer
*Partner with Brand and Sales teams to deliver impactful shopper campaigns for NPD launches and core brand initiatives
*Translate global visibility frameworks into locally relevant, high-impact executions
*Act as the UK lead for shopper activation, working with Group and BU stakeholders
*Manage agency and supplier partners to deliver innovative, high-quality POS and activation solutions
*Own activation budgets, timelines and project delivery, ensuring strong ROI and P&L impact
*Drive innovation in POS, retail media and omnichannel activation
*Champion sustainability and continuous improvement across all activation materials
Profile
*Degree-level qualification or equivalent experience
*Strong experience in shopper / Brand activation, trade or retail marketing within FMCG
*Commercially astute, with a solid understanding of grocery and convenience retail
*Deep understanding of shopper behaviour and the path to purchase
*Proven ability to influence senior stakeholders and work cross-functionally
*Excellent project management and budget control skills
*A strong eye for brand execution, design quality and detail
*Proactive, resilient and comfortable operating at pace
Job Offer
12 months FTC £40,000 (5days ) / £50,000 (4days ) considered Hybrid Working
Client Details
This is an opportunity within a market-leading, international FMCG organisation, known for its iconic consumer brands and long-standing heritage. The business offers a values-led culture, strong commercial focus, and the chance to shape how brands win with shoppers across modern omnichannel retail.
Description
*Lead and own the end-to-end shopper activation and visibility agenda across the UK
*Develop and deliver the annual activation strategy by brand and key customer
*Partner with Brand and Sales teams to deliver impactful shopper campaigns for NPD launches and core brand initiatives
*Translate global visibility frameworks into locally relevant, high-impact executions
*Act as the UK lead for shopper activation, working with Group and BU stakeholders
*Manage agency and supplier partners to deliver innovative, high-quality POS and activation solutions
*Own activation budgets, timelines and project delivery, ensuring strong ROI and P&L impact
*Drive innovation in POS, retail media and omnichannel activation
*Champion sustainability and continuous improvement across all activation materials
Profile
*Degree-level qualification or equivalent experience
*Strong experience in shopper / Brand activation, trade or retail marketing within FMCG
*Commercially astute, with a solid understanding of grocery and convenience retail
*Deep understanding of shopper behaviour and the path to purchase
*Proven ability to influence senior stakeholders and work cross-functionally
*Excellent project management and budget control skills
*A strong eye for brand execution, design quality and detail
*Proactive, resilient and comfortable operating at pace
Job Offer
12 months FTC £40,000 (5days ) / £50,000 (4days ) considered Hybrid Working
Job number 3693872
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Company Details:
Michael Page Marketing
The original PageGroup brand, Michael Page is comprised of 25 disciplines ? each providing a service to a specialist area of the market. We recruit pe...