The role of Marketing Manager, Digital Performance balances commercial performance and customer experience, ensuring targets are met efficiently while continually improving how customers discover and purchase through My Nintendo Store. The purpose of this role is to deliver a best-in-class online shopping experience; and this position requires a highly analytical and collaborative professional, able to use data to guide clear prioritisation decisions.
Client Details
Nintendo’s mission is to put smiles on the faces of everyone they touch by creating new surprises for people across the world to enjoy together. Since 1889, when Nintendo began making hanafuda playing cards in Kyoto, Japan; the business has grown to be fortunate to share their characters, ideas and worlds through the medium of video games and the entertainment industry. This is an amazing opportunity to join the Nintendo family in Windsor, Berkshire and support the continued development of the My Nintendo Store and D2C channels.
Description
The successful Marketing Manager, Digital Performance will;
*Drive delivery of monthly and quarterly sales forecasts for D2C channels
*Track performance closely and highlight opportunities early
*Plan and execute marketing activity across products, campaigns and key commercial moments
*Evaluate where to invest, scale back or stop activity based on data and ROI
*Set clear objectives and success metrics for every activity
*Conduct post-campaign analysis and document learnings to improve future performance
*Maximise incremental sales when conditions are right, while maintaining budget discipline
*Support initiatives that improve store awareness, visibility and ease of shopping and enjoyment.
Profile
A successful Marketing Manager, Digital Performance should have:
*Proven experience in ecommerce, digital and/or performance marketing, ideally leading end-to-end campaigns across multiple channels
*Strong analytical mindset with a demonstrable track record of using data to drive decisions and improve digital KPIs
*Advanced Microsoft Excel capability, including forecasting, pivot tables, formulas and building robust tracking and performance models
*Experience managing marketing budgets with a clear focus on ROI optimisation
*Hands-on, detail-oriented operator comfortable working autonomously in a fast moving and collaborative environment
*This role will collaborate closely with many stakeholders, as such your ability to build trust with both internal and external stakeholders will be key to achieving growth targets.
*A passion for the video games sector would be a great advantage!
Job Offer
This is an exciting role for a motivated Marketing Manager to make a real impact in D2C channels with Nintendo. If this sounds like the opportunity you’ve been waiting for, we encourage you to apply today!