The Marketing Executive will be joining a global organisation, based within their modern UK headquarters. The company pride themselves on maximising the latest technology, knowledge and business approach to deliver a first-class customer experience.
The successful Marketing Executive will be rewarded with 23 days holidays plus Bank Holidays; contributory pension scheme; private medical insurance; benefits platform; subsidised staff canteen; free on-site parking.
Main Responsibilities
· Ensure the product range is leveraging the brand value it requires in the UK, is consistent across campaigns and the branding look and feel is aligned with global expectations and exciting to customers.
*Design and implement services within the product range to increase sales and customer satisfaction/retention.
*Work with the management team, and key stakeholders to develop customer focused, innovative, integrated marketing communication plans and campaigns.
*Support future product portfolio arrangements and manage brand positioning for specific products and services.
· Manage communication agencies, printers and media, and work closely with Product Manager and Marketing Manager to deliver business objectives.
*Compose communication briefings for product launches and product life cycle campaigns; review concepts, proofread copy, check artwork in the different phases of the development process - including marketing literature, POS, promotions and advertisements
*Manage, develop and deliver advertising campaigns in line with commercial plan, ensuring the campaigns enhance brand reputation.
*Support with all digital media launches and developments in line with the commercial plan.
*Maintain awareness of customer behaviour and identify opportunities for new and improved marketing activities. Work closely with colleagues, teams and external agencies to maintain and improve the organisations reputation.
*Brief marketing agencies and quality control their output as necessary.
*Analyse return on investment and the effectiveness of marketing campaigns, comparing against plans and competitors’ activity. Measure effectiveness of marketing activities and make recommendations for improvements.
*Manage multiple campaigns across diverse channels and ensure they are delivered on time and within budget.
Essential Experience
· Minimum of 5 years marketing experience in a business-to-business environment
· Experience in digital marketing including social media, website development/management, online advertising and SEO
· Experience of advertising and PR
· Customer orientated, results driven, creative problem solver, makes things happen with sense of urgency
· Must be able to demonstrate excellent communication and organisational skills, creative thinking and have a good eye for detail
KEYWORDS: marketing, B2B, campaigns, product, digital marketing, social media, SEO
Unfortunately, due to time restrictions we cannot respond to every applicant, in the event that we haven’t contacted you within 48 hours please take it you have not been successful for this particular role, but your details will be kept on file and considered for all future vacancies.
We are an equal opportunities agency and welcome applicants from all backgrounds.
We are acting on behalf of the client as an Employment Agency in relation to this vacancy.