Main Duties And Responsibilities Press and PR Officer
Behavioural: Press and PR Officer
*Enjoy, achieve, create impact, and thrive in the role and organisation.
*Live our values in the role and organisation.
Corporate Communications & Marketing Duties & Responsibilities: Press and PR Officer
*Research, write and publish news releases in response to media enquiries.
*Proactively pin-point future stories and ensuring they are covered by relevant local, regional, national and specialist media.
*Respond to media enquiries with appropriate statements and information and researching/producing media releases on specific issues and to promote, protect and develop the reputation of the council.
*Create news stories and effective content to promote the work of the Council and keep residents well informed.
*Ensure effective communication channels are maintained both internally and externally, supporting marketing campaigns where required.
*Monitor the performance of the press and public relations function, and ensuring continuous improvement is achieved.
*Assist the Senior Press, PR & Digital Manager in the development and delivery of the Councils Media Protocol.
Communication, Engagement and Training: Press and PR Officer
*Cultivate good relationships with key decision makers and opinion formers to attract support for the Council at all levels ? including local, regional and national media.
*Advise colleagues at all levels of the organisation, including Committee Members, regarding communications and reputational issues.
*Safeguard and promote the reputation of Wirral Council through producing clear, engaging communications to internal and external stakeholders related to Council priorities.
*Liaise with the Media, providing advice and support as necessary.
*Manage the work of external contractors and partners as required, such as photographers, marketing and PR agencies and event management support.
*Communicate clear information to stakeholders, including staff, about the Council and its services.
Compliance:
*Adhere to and comply with all relevant corporate policies and procedures including Health & Safety, General Data Protection Regulations (GDPR), Corporate Governance and Code of Conduct.
*Ensure that all service initiatives adhere to relevant legislation, policies and practices.
Other: Press and PR Officer
*Any other duties commensurate with the grade.
Role Specific Knowledge, Experience And Skills Press and PR Officer
Qualifications
Essential
*Educated to degree level or equivalent, preferably in a related field such as Journalism, Marketing, Public Relations, Advertising or Communications.
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Knowledge & Skills
Essential
*Excellent verbal and written communication skills.
*Ability of working to tight deadlines and effectively managing conflicting priorities.
*Ability to work in confidence and make judgements on reputational matters in a sensitive environment.
Experience
Essential
*Demonstrable ability and experience of working with and influencing colleagues at a high organisational level.
*Experience of working in a related position.
Desirable
*Experience of working in local government.
*Experience of working in a political organisation.
*Experience of media related work, including journalism, writing press releases, working with journalists and managing PR projects.
Additional Information
*Ability to travel across the Borough and work from various locations.
*Work hybrid, with a flexible working approach to accommodate service needs.
*On occasion, able to work outside traditional hours, of a weekend and evening as required, adopting a flexible working approach in response to business requirements.
Health & Safety Considerations:
*Lone working
*Working outside
*Work with VDUs (Video Display Unit) (>5hrs per week)