Technical Sales Representative - Automotive Equipment

Competitive salary + attractive commission + company car + enhanced benefits package
Location: Field-based - Southeast England
Ideal locations include Cambridge, Peterborough, Huntingdon, Bedford, Northampton, Milton Keynes, Norwich, Leicester, Oxford, Bury St Edmunds
An exciting opportunity has arisen for a mechanically minded, commercially driven Technical Sales Representative to join a market-leading and highly respected brand supplying premium capital equipment to the automotive sector.
Renowned as the UK’s number one in their field, this company boasts a long-standing team, a well-established client base, and a strong pipeline of future business. This is the ideal role for a technically competent sales professional who is customer-focused, enthusiastic, and ready to take their career to the next level.
Whether you’re from a bodyshop equipment or garage tools background, or technical capital sales across agricultural, construction, off-highway, marine, mining…we’d love to hear from you!
The Role:
*Develop and grow sales in line with company targets
*Carry out demonstrations of equipment and total repair solutions
*Conduct new installations and start-up training to ensure seamless onboarding
*Build long-term partnerships with customers, conducting regular site visits and reviews
*Work in tandem with internal teams to manage orders, delivery, installations, and post-sales support
*Maintain accurate CRM records of all activities, sales leads, and customer updates
*Provide an outstanding customer experience from initial contact through to ongoing service
*Collaborate with your mentor and leadership to review performance, pipeline, and strategy
The Candidate:
*Ideally experience in technical B2B sales, high-value equipment preferred
*Mechanically minded, confident around automotive tools and workshop environments
*Enthusiastic, sales-driven, and keen to build a long-term career
*Experience or understanding of ROI (Return on Investment), TCO (total cost of ownership), or value-based selling is a plus
*Confident communicator who enjoys meeting clients and presenting solutions
*Strong PC skills (Microsoft Office, CRM systems)
*Full UK driving licence
*Willingness to travel extensively across the region
Personal Attributes:
*Proactive, self-motivated and organised
*Comfortable working independently while also collaborating with a wider support team
*Professional and courteous - a true ambassador of the brand
*A strong desire to learn, grow, and succeed
*Passionate about helping customers work more efficiently, safely, and profitably
Apply in Confidence:
To apply for this Technical Sales Representative role, please send your CV to Kayleigh Bradley, Senior Recruiter at Glen Callum Associates Ltd.
For a confidential chat, call Kayleigh directly on .
Job Reference: 4347KB - Technical Sales Representative - Automotive Equipment