Automotive Sales Executive – Diagnostic & Technical Solutions
Hybrid | North Wales
£35,000–£45,000 basic + commission
Calling Automotive Sales Executives who actually understand dealer systems
If you’ve sold automotive technical products, worked with dealer groups, and already know your way around CRMs like V8, Syncro (or similar - the type of CRM isn’t essential), this role will stand out.
This is not entry-level, not call-centre sales, and not a grind.

It’s a commercial role for someone who understands how workshops, dealerships and automotive businesses really buy.
Why this role will interest you
*You’re selling technical automotive solutions – not generic products
*You’ll work a warm CRM database with hundreds of existing and lapsed customers
*You’ll have real autonomy to manage accounts, pipeline and relationships
*The business is shifting toward digital, data-driven sales (CRM actually matters here)
*Clear progression into a senior commercial / account leadership role
If you’re already using systems like V8, Syncro, Dealer Management Systems or automotive CRMs, you’ll hit the ground running.
The Role (What you’ll actually be doing)
*Re-engaging dormant automotive customers via CRM and phone
*Handling inbound enquiries from workshops, dealerships and trade customers
*Converting technical conversations into commercial outcomes
*Building long-term relationships with repeat-order customers
*Selling across web-based and distribution channels
*Using internal product knowledge and systems to recommend the right solution
*Keeping CRM data clean, accurate and commercially useful
*Reporting clearly on pipeline, activity and revenue
As you prove yourself, you’ll:
*Take ownership of larger and higher-value accounts
*Influence sales strategy and targeting
*Move into a senior commercial position as the business scales
Who This Is For
You’ll be a strong fit if you have:
Automotive sales experience (aftermarket, diagnostic, technical, tools or dealer-facing)

Hands-on CRM experience (V8, Syncro or similar systems)

Confidence on the phone with workshops, dealers and trade customers

A proactive, "pick up the phone" sales mindset

Strong organisation and pipeline discipline

Commercial awareness – you understand margins, targets and growth
Bonus points if you’ve sold:
*Diagnostic equipment
*Technical automotive products
*Software, tools or services into dealerships or workshops
Package & Benefits
*£35,000–£45,000 basic (experience dependent)
*Commission structure
*Hybrid working
*25 days holiday + bank holidays
*Private medical & dental insurance
*Pension scheme
*Health & wellbeing support
*On-site parking
*Supportive, growth-focused environment
Interested?
If you’re an automotive sales professional who already understands dealer systems, CRMs and technical conversations, this is a role where you can genuinely progress and make your mark.
Get in touch with me directly to discuss confidentially at or send an updated CV to

Early conversations are already happening so speed is essential for your application. The position rarely comes about due to the strength of the company’s retention policies.