Regional Sales Manager - Catering Equipment
South West, field based
£45,000 - £50,000 per annum + Company Car & Bonus
An exciting opportunity has arisen for a commercially driven Regional Sales Manager to join a well-established and growing business within the catering equipment sector.
This is a field-based role focused on developing business across the South West region, managing existing customer relationships while identifying and securing new opportunities across dealer, distributor, and end-user channels.
The business is investing heavily in growth and product development, making this an excellent time to join a forward-thinking organisation with strong market presence and ambitious plans.
The Role
*Managing and growing an established customer base across your territory
*Developing new business opportunities within the foodservice, hospitality, retail, and catering sectors
*Working closely with dealers, distributors, consultants, and end users
*Promoting a broad portfolio of commercial catering equipment solutions
*Building long-term customer relationships and identifying opportunities for upselling and account growth
*Conducting regular customer visits and maintaining a strong presence in the market
*Managing your pipeline and activity through CRM systems
*Delivering consultative sales support and tailored equipment solutions to customers
About You
*Proven experience in a field-based sales role within catering equipment, foodservice equipment, hospitality, or a related sector
*Strong business development and account management skills
*Experience working with distributor and dealer networks
*The confidence to engage with a wide variety of customers, from independents to multi-site operators
*A proactive, self-motivated approach with a genuine "hunter" mentality
*Excellent communication and relationship-building skills
*Strong commercial awareness and the ability to identify growth opportunities
What’s on Offer
*Inherit the highest performing territory
*Autonomy within a field-based role
*Opportunity to join a growing and ambitious business with strong industry reputation
*Career progression opportunities within a supportive sales structure
About Cast UK
Cast UK is a leading executive consultancy, providing national recruitment solutions to both clients and candidates. Specialising in HR, Procurement, Buying, Supply Chain, and Logistics, each member of our specialist team has a professional background specific to their recruiting sector. With this unique insight and knowledge, our consultants are able to place individuals from trainee through to main board. For more information on Cast UK and a complete list of all of our current vacancies, please visit .