We are currently working in partnership with a renowned Commercial Dealership based in the Cardiff area, who are seeking a Senior Sales Leader, to head up the sales of commercial vehicles. This role will specifically focus on one business line, with a goal to build long term commercial partnerships and to increase sales. The suitable candidate will have extensive experience of working within a commercial dealership at a Senior Managerial level and will bring expertise and knowledge of effective sales techniques and strategic sales growth business development.
This well-established business offers a fantastic renumeration along with a great working environment and the opportunity to work of a prestigious brand.
Salary and benefits package:
*Annual Salary: £65,000 - £75,000 p/a
*Annual Bonus: OTE Bonus £20,000 p/a
*Profit Share: % Quarterly Profit Share bonus depending on divisions performance
*Vehicle: Company Vehicle or Car Allowance
*Additional Benefits: Laptop, Mobile Phone, Private Health Care
*Location: Cardiff
*Hours: Full time, some flexibility require due to the nature of the role
*Pension: Enrolment pension from day one
Duties and Responsibilities
*Develop and implement a robust van sales strategy aligned with our business objectives.
*Achieve targets for volume, revenue, and margin across new and used van sales
*Lead major deals and manage key accounts personally.
*Utilize KPIs to monitor performance and implement corrective measures as needed.
*Lead, coach, and develop the van sales team to maximize their performance.
*Foster a high-energy and high-performance culture with clear accountability.
*Manage recruitment, onboarding, and training of sales personnel.
*Conduct regular performance reviews and address underperformance decisively.
*Build and maintain strong relationships with key fleet customers and local businesses.
*Ensure an exceptional customer experience across all touchpoints.
*Stay ahead of competitor activity and market trends to maintain a competitive edge.
*Maintain control over the sales pipeline, order bank, and stock turnover.
*Implement dynamic pricing strategies for used stock and drive disciplined CRM usage.
*Oversee budgets, pricing strategies, and cost controls to drive profitability.
*Provide accurate sales forecasts and reports to senior leadership.
Required Skills & Qualifications
*Proven track record in automotive or LCV sales leadership.
*Strong commercial acumen with a history of achieving sales targets.
*Experience in managing and developing high-performing teams.
*Excellent negotiation, communication, and influencing skills.
*Data-driven approach with strong analytical capabilities.
*Desirable: Experience in a franchised dealership environment and strong fleet sales management.
How to Apply:
To apply for this Senior Sales Leader position, please submit your CV detailing your relevant experience and why you are the best fit for this role.