Demand Marketing Manager
£60k - £85 DOE
UK - Fully remote


Excited by the challenge of driving pipeline growth for a fast-growing cybersecurity technology company? We’re looking for a Demand Marketing Manager ,with a background in SAAS, to lead enterprise focused demand strategy and pipeline progression, delivering high-quality opportunities across complex B2B sales cycles and engaging security decision-makers within global organisations. For this role, you must be resident in the UK and eligible to work without visa sponsorship.


Role Overview
*Define and optimise high-quality demand across personas, segments and target accounts.
*Own pipeline generation, nurturing and progression from initial engagement through to sales-qualified opportunities, ensuring campaigns resonate with decision-makers in B2B and enterprise organisations.
*Use marketing automation, data analysis and account-based marketing (ABM) to improve demand quality and target enterprise ICPs effectively.
*Collaborate closely with Sales on lead follow-up, prioritisation, routing and feedback loops.
*Work with Product Marketing, Content and Social teams to build effective content-to-conversion journeys.
*Partner with Marketing Operations to enhance automation, lead scoring and reporting.
*Support events as strategic pipeline and progression drivers rather than standalone activities.
About You
You will ideally have 5+ years’ experience in demand generation or growth marketing, including:
*Experience marketing to cybersecurity audiences such as CISOs, SecOps, AppSec and IT teams, with a solid understanding of industry challenges, threat landscapes and relevant media channels.
*Background in start-up or scale-up environments, with the ability to work autonomously and thrive in ambiguity.
*Strong understanding of complex B2B sales cycles and stakeholder engagement strategies.
*Proven ownership of enterprise pipeline targets, funnel progression and marketing contribution to revenue.
*Expertise in lead generation and nurturing across inbound, outbound, retargeting and ABM campaigns.
*Hands-on experience with marketing automation platforms such as HubSpot, Intercom or similar.
*Strong analytical skills, including experience with Google Analytics and campaign performance reporting.




If you are interested in the above role, click the "Apply Now" button for immediate review.


Demand Marketing Manager, Marketing Manager, Marketing, SAAS, Demand Marketing Manager, Cybersecurity, Demand Marketing Manager, Marketing Specialist, Demand Marketing Manager
Circle Recruitment is acting as an Employment Agency in relation to this vacancy. Earn yourself a referral bonus if you refer somebody else who fills the role! We also offer an iPad if you refer a new client to us and we recruit for them. Follow us on Facebook - Circle Recruitment , Twitter - @Circle_Rec and LinkedIn - Circle Recruitment.