Full job description Social Media Lead (Organic)
Hybrid - 3 days in Office, South London


About the Role
Looking for a Social Media Lead for a retail brand to take full ownership of organic social strategy for a growing, design-led brand. Sitting within the Brand & Content team and reporting into the Head of Brand & Content, you’ll lead the organic social function, focusing on strategy, performance, and growth, rather than hands-on content creation. You’ll be supported by a wider content and production team, giving you the opportunity to focus on what really matters: driving engagement, audience growth, and brand impact across channels.


What You’ll Be Doing
*Owning and delivering the organic social strategy, aligned to brand and commercial objectives
*Setting and delivering against key KPIs including awareness, reach, engagement, and audience growth
*Leading and developing a small team of 2
*Using data, insights, and analytics tools to monitor performance and drive continuous optimisation
*Identifying high-performing content formats and refining channel strategies
*Translating performance data into clear, actionable recommendations
*Monitoring platform trends, algorithm updates, and competitor activity
*Managing organic social budgets
*Ensuring all output aligns with a premium, curated brand aesthetic
*Driving growth opportunities, including developing Pinterest and building out TikTok over time


Key Channels
*Instagram (core focus)
*Pinterest
*Facebook
*TikTok


What We’re Looking For
*Proven experience in a social media role with ownership of strategy and performance
*A strong track record of growing organic social channels (reach, engagement, community)
*Deep understanding of platform algorithms, trends, and what drives performance
*Strong analytical skills with the ability to turn data into clear insights and actions
*Experience managing or mentoring a small team
*A strong eye for visual storytelling and brand-led social content
*Background in retail, fashion, or lifestyle brands is beneficial, but not essential, the key is someone who is passionate about social and understands both creative and performance.


Why Apply?
*Own and shape the organic social strategy for a growing brand
*Work in a creative, collaborative environment with strong internal support
*Focus on strategy, insights, and performance rather than content production
*Opportunity to build and scale new channels (Pinterest & TikTok)
*High level of ownership and visibility within the business


If you are interested and feel this is the right role for you, please apply!
Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy.