Full job description

I’m hiring a Customer Insight Analyst to join a growing customer insights team within a well-established UK business that’s rapidly scaling its data and analytics capability.
This is a core role in the team, focused on unlocking value from customer data to drive smarter CRM, campaign targeting, and retention strategies.
Up to £55,000
Near Blackburn / Preston - Hybrid (2 days per week onsite)
The companyA large and growing UK network of independent businesses, supporting over 500+ locations across the UK and Ireland.
They’ve built a strong reputation in their sector and are now investing heavily in customer insight, CRM, and analytics to better understand and engage their customer base at scale.
The roleYou’ll sit within a growing Customer Insight team, working closely with marketing, operations, and product teams to:
*Understand customer behaviour
*Improve campaign targeting
*Drive retention and lifecycle engagement
*Turn data into actionable business insight
This team already has strong CRM and operational capability - but needs a dedicated analyst to own the data, insight, and performance side.
What you’ll be doing*Analyse customer and transactional data to identify behavioural trends and opportunities
*Build and optimise CRM campaign targeting and segmentation
*Support key initiatives like customer reactivation and recall campaigns
*Conduct pre- and post-campaign analysis to measure performance and ROI
*Develop dashboards and reporting around retention, churn, and customer value
*Work with stakeholders to understand business needs and deliver insight
*Translate data into clear, actionable recommendations for non-technical audiences
What you bringMust-haves*Strong SQL skills
*Experience in CRM / campaign / marketing analytics
*Experience analysing campaign performance and customer behaviour
*Comfortable working with customer segmentation and lifecycle data
*Strong communication skills - able to present insights clearly
*Experience working with stakeholders across different teams
Nice to have*Experience with Python or similar tools
*Experience with dashboards (Power BI / Tableau or similar)
*Experience with survey or customer satisfaction data
*Background in retail, healthcare, or service-led environments
What they’re looking for*3-5 years’ experience in customer or marketing analytics
*A strong mid-level analyst who can work independently
*Someone who enjoys working with real business problems, not just reporting
*Comfortable working in a growing environment with opportunity to shape things
Why this role*Be the go-to analyst in a growing customer insight team
*Own end-to-end work across targeting, analysis, and insight
*Work on impactful projects (e.g. customer reactivation, lifecycle strategy)
*Join a business with a large dataset that’s currently under-utilised
*Hybrid working with flexibility (2 days onsite)
Location*Based near Blackburn / Preston
*2 days per week onsite (previously 3, now flexed)
*Likely need to drive - commutable from across the North West
Interview process*Initial chat with Hiring Manager
*SQL assessment + final presentation