Full job descriptionArea Sales Consultant - Driving Regional Growth in Building Materials


Are you a proactive, results-oriented sales professional with a passion for the construction
and building materials sector? We are working with a client who is seeking an accomplished
Area Sales Consultant to spearhead territory growth and drive sustainable sales across
London and the South East.


This is a fantastic opportunity to make a significant impact within a globally recognised
company known for its innovative systems and premium solutions.


The Company


Our client is a leading international provider of high-quality construction systems. Dedicated
to delivering innovative and reliable solutions that enhance the functionality and aesthetics of
buildings worldwide. Their commitment to quality, technical service, and professional installer
training has established them as a trusted partner in the industry.


The Role


As an Area Sales Consultant, you will be instrumental in executing the company’s
go-to-market strategy within your territory. Operating from a home office with field-based
travel across London, your field time will be dedicated entirely to expanding our network
through direct installer engagement and regional market development. Your commercial
drive, proactive mindset, and structured approach will be the key to maximizing the full sales
potential of the region.


Key Responsibilities


Develop Territory Sales: Plan and carry out structured sales activities to maintain
and grow sales of products and services across your customer portfolio.
Drive Installer Engagement: Transition from traditional distribution paths to directly
target, qualify, and build relationships with plumbing, heating, electrical, and tile
specialists.
Promote Training Pull-Through: Secure commitments from regional installers to
attend hands-on professional courses at our training center, creating long-term brand
loyalty.
Utilise Modern Sales Processes: Ensure the disciplined use of Salesforce CRM to
record activity, analyse data, and rank local prospects systematically.
Commercial Negotiation: Negotiate local terms and handle objections effectively
with contacts ranging from sole traders to regional business managers.
Local Marketing Support: Plan and execute local marketing activities, trade
breakfast mornings, and product launches within agreed budgets.


What We’re Looking For


Field Sales Experience: A minimum of 3 to 5 years of proven B2B field sales
experience, preferably within the construction, wholesale bathroom, HVAC, or roofing
sectors.
Sales Persona: A high-energy, proactive outbound hunter with an innate passion
and hunger for cold calling and active site visits.


CRM & Data Proficiency: Adept at using Salesforce (or an equivalent CRM) and
Microsoft Office to track metrics and self-manage personal time and productivity.
Strategic & Commercial Acumen: Competent in handling professional proposals,
quotations, and basic financial terms such as gross profit margins.
Logistics: Full UK Driving License with a flexible approach to regional travel and
occasional training visits to the UK Head Office.


What We Offer


Competitive Package: A basic salary of £50,000 - £60,000, a 20%
performance-based bonus scheme, and a company vehicle.
Strategic Autonomy: A home-office based role with the freedom to strategically run
and manage your territory.
Respected Premium Brand: The opportunity to represent an elite industry leader
with a vast product system backed by exceptional technical support teams.
Professional Development: A supportive, passionate culture that provides thorough
product onboarding and ongoing performance coaching