Full job descriptionRole: CRM Lifecycle Manager (Subscriptions)
Location: Central London (3 days onsite)
Salary: Up to £48,000
The CompanyA leading UK media and publishing organisation with a portfolio of well-known consumer brands across news, sport and radio, serving millions of subscribers.
The RoleThis position focuses on end-of-lifecycle engagement, specifically targeting customers at risk of churn due to failed or expired payments.
You’ll own strategy for this segment - identifying key drop-off points, building targeted communications and improving retention through data-led decision making.
This is a highly strategic role, with execution supported by in-house specialists.
Key Responsibilities*Own CRM strategy for payment and late-lifecycle journeys
*Segment audiences and identify at-risk customers
*Develop targeted campaigns across CRM channels
*Design and run A/B tests to optimise performance
*Analyse customer behaviour and identify churn drivers
*Collaborate with product, data and technical teams
*Continuously improve communication strategy and outcomes
Candidate ProfileMust Have:
*Experience in CRM, lifecycle or retention marketing
*Background in a subscription-based business
*Strong segmentation and insight-led campaign experience
*Experience with CRM tools (e.g. Braze, Adobe or similar)
*Confident working with data, testing and performance analysis
Nice to Have:
*Experience using Customer Data Platforms (CDPs)
*Exposure to payment or churn-related customer journeys
Benefits*Private medical insurance
*Hybrid working (3 days onsite)
*Pension contribution
*25 days holiday + bank holidays + volunteering days
*Gym / wellbeing support
*Access to learning & development platforms
*Additional lifestyle and retail discounts
How to ApplyIf you’re interested, please apply directly or get in touch for more details.