Full job descriptionProduct Marketing Executive – Outdoor
Taunton, Somerset | Hybrid | Competitive Salary + Benefits


Are you a product marketer who loves the outdoors?


We’re working with an established consumer goods business to find a talented Product Marketing Executive to join their growing Marketing team. This is a brilliant opportunity for someone who wants genuine ownership of a product category – from launch through to lifecycle management – within a collaborative, cross-functional environment.
The Role
Reporting to the Head of Product Marketing, you’ll take the lead on bringing Outdoor products to market and keeping them performing. Day-to-day, that means:
*Planning and executing Go-to-Market campaigns for new product launches – positioning, pricing, content, sales materials, POS, and campaigns.
*Building product content and digital assets that clearly communicate features, benefits, and USPs.
*Managing the Outdoor portfolio – tracking performance, spotting issues, and driving tactical responses with Sales and Brand Marketing.
*Keeping a close eye on competitors and market trends, and turning that intelligence into actionable recommendations.
*Supporting exhibitions and trade shows – with some personal attendance required.
*Managing the Product Marketing budget.
*Collaborating across Product Development, Brand Marketing, Sales, Digital, Customer Care, and external agencies.


What We’re Looking For
*Solid product marketing experience, ideally in consumer goods, outdoor, sports, or a similarly technical product category.
*Proven ability to plan and deliver Go-to-Market programmes end to end.
*Strong content creation and copywriting skills – you can translate product features into compelling marketing.
*Commercially minded – comfortable using data to assess portfolio performance and inform decisions.
*A natural collaborator who can influence cross-functional teams without direct authority.
*Budget management experience.
*Happy to travel occasionally and attend events/exhibitions.


What’s on Offer
*A varied, high-ownership role with real influence over product success.
*Taunton, Somerset office.
*A supportive, team-oriented marketing function.
*Competitive salary plus benefits package.
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