Full job description

Web Instrumentation AnalystLondon with flexible hub options including Birmingham or Manchester | Up to £50,000 base salary plus bonus and benefitsThis is a rare opportunity to join a business at a pivotal point in its digital analytics journey. You will play a central role in a large scale rebuild of web instrumentation, helping to fix legacy tracking issues and shape a modern analytics foundation across multiple high traffic digital products.The Company
They are a well established, international digital platform operating at significant scale within the consumer and e commerce space. The organisation supports millions of users globally and processes very high volumes of online transactions each year. Data and analytics are a strategic investment area, with strong senior backing and a growing product and engineering function. The culture is collaborative, delivery focused, and geared towards modernising critical systems.The Role*Own and manage the design, implementation, and quality assurance of the web data layer across multiple digital products
*Deliver hands on tracking and instrumentation using Adobe Analytics, Adobe Web SDK, and tag management tools
*Work closely with Product, Engineering, Martech, and Analytics teams to define tracking requirements and ensure accurate data capture
*Improve data quality, governance, and documentation across web and app environments
*Support marketing attribution, experimentation, and reporting through reliable instrumentation
*Contribute to a broader analytics transformation programme, including future server side tracking and data integration initiatives
Your Skills and Experience*Strong commercial experience as a web instrumentation or digital analytics specialist
*Hands on expertise with Adobe Analytics, including modern implementations using Web SDK and tag management
*Strong JavaScript skills and experience designing and implementing robust data layers
*Proven experience debugging, validating, and governing digital tracking in complex environments
*Background working in large scale consumer facing or e commerce digital products
*Comfortable operating in legacy or messy environments and driving practical improvements
*Strong stakeholder communication skills and attention to detail
What They Offer*Base salary up to £50,000 with flexibility for the right candidate
*Performance related bonus
*Hybrid working model with three days per week in the office
*Pension contribution with employer match
*Health cash plan and additional wellbeing benefits
*Industry specific perks and discounts
*Clear opportunity to make a high impact contribution within a growing data function
How to Apply
If you are a Web Instrumentation Analyst looking to take ownership of a business critical analytics rebuild, please apply to learn more about this opportunity.