Full job descriptionAbout Us
AIMS Accountants for Business is one of the UK’s largest networks of independent accountancy practices, supporting SMEs across the country.
We combine the strength of a national brand with local expertise, delivering marketing, systems, and support that help our franchisees grow sustainable, profitable businesses.
Marketing sits at the heart of what we do — driving lead generation, visibility, and growth across almost 200 locations nationwide.


The Role
We are seeking a Performance Marketing Executive to take ownership of our marketing activity across both national campaigns and local franchise growth.
This is a varied, hands-on role where you will be responsible for managing and optimising performance across multiple channels, working closely with both Head Office and individual franchisees.
You will play a key role in ensuring our marketing is data-driven, scalable, and delivering measurable results across the entire AIMS network.


Key Responsibilities
*Manage and optimise Google Ads (PPC), SEO and paid social campaigns
*Drive lead generation performance across the AIMS network
*Analyse campaign performance and report on key metrics (ROI, CPL, conversions)
*Support and advise franchisees on local marketing strategy and activity
*Deliver targeted campaigns at both national and local level
*Monitor and optimise the AIMS website and digital presence
*Ensure all marketing activity aligns with brand guidelines and messaging
*Work across a range of channels including email, social media, and digital campaigns
*Identify opportunities for growth and continuous improvement


Skills & Experience Required
*Proven experience in a performance marketing or digital marketing role
*Strong knowledge of:
*Google Ads (PPC)
*SEO
*Campaign tracking and analytics tools
*Experience managing multiple campaigns and stakeholders simultaneously
*Strong analytical skills with a data-driven mindset
*Excellent communication skills, with the ability to support non-marketing stakeholders
*Highly organised and proactive approach to workload
Desirable:
*Experience working within a franchise or multi-location business model
*Familiarity with CRM systems and lead tracking
*Experience across both B2B marketing and local marketing campaigns


What We Offer
*Competitive salary
*Head Office in Ashford
*Opportunity to work across a national brand with local impact
*A varied role with real ownership and autonomy
*Ongoing development and progression opportunities


Why Join AIMS?
This is a unique opportunity to step into a role where you will:
*Influence marketing strategy at a national level
*Work directly with business owners
*See the tangible impact of your work on lead generation and growth
If you’re looking for a role where you can combine strategy, execution, and real commercial impact, this is it.