Full job description

The Role
We’re partnering with a fast-growing group undergoing a major CRM and data transformation, and they’re looking for a hands-on CRM Manager to play a key role in shaping how they engage with customers across their network.This is a unique opportunity to join at a pivotal point - with a new data warehouse in place and Bloomreach being rolled out, you’ll have the platform, backing, and scope to build a more sophisticated, data-driven CRM function from the ground up.You’ll lead a small team while remaining hands-on, owning the development and execution of lifecycle programmes that directly impact customer experience, retention, and revenue.What you’ll be doing*Own and deliver the end-to-end CRM programme, from strategy through to execution
*Lead and develop a team of 2 CRM Executives (growing to 3-4)
*Design and optimise customer lifecycle journeys, including:*Onboarding and first purchase
*Patient recall and retention
*Repeat purchase and product journeys

*Build and scale multi-channel CRM campaigns across:*Email
*SMS
*Direct Mail
*(Future channels such as WhatsApp)

*Play a key role in improving marketing automation maturity using Bloomreach
*Use customer data and insights to optimise performance and drive commercial outcomes
*Work closely with internal stakeholders during an ongoing CRM transformation
What we’re looking for*Proven experience in a CRM Manager or CRM Lead role
*Experience managing and developing small CRM teams (2-3+ reports)
*Strong hands-on experience building and delivering CRM campaigns and journeys
*Experience across multiple channels (not just email - SMS essential, DM a bonus)
*Background in lifecycle CRM, not just one-off campaigns
*Experience using modern CRM / marketing automation platforms (e.g. Bloomreach, Salesforce, HubSpot, Braze etc.)
*Strong understanding of customer data, segmentation, and campaign performance optimisation
*Comfortable working in a transformation or scaling environment
Why join?*Join at a key moment and shape the future of CRM for a large, evolving business
*Work with modern tooling and a newly implemented data infrastructure
*Have a direct impact on customer experience, retention, and revenue growth
*Genuine opportunity to build, improve, and scale CRM capability
*A role that combines leadership and hands-on ownership
Process*Initial intro chat
*Task-based interview and presentation
If you’re looking for a role where you can build, lead, and make a tangible impact, this is a great opportunity to step into a high-visibility CRM position during a major transformation journey.