Full job descriptionCreative Lead
*28 days annual leave (including bank holidays)
*Workplace pension scheme
*Gym membership
*Regular team events and a collaborative company culture
*Phone / Laptop provided
*Based in Chessington
Role Overview
The Creative Lead drives creative direction across a portfolio of high-performing creators.
This is a hands-on role focused on generating and shaping content ideas that drive attention, engagement, and conversion across TikTok, Instagram, and YouTube.
Key Responsibilities
Content Ideation & Strategy
*Own the content ideas pipeline for top-tier creators, producing a consistent flow of high-performing concepts
*Develop hooks, angles, and narratives tailored to each creator’s brand, audience, and platform
*Ensure creators always have a clear and evolving content direction based on trends and performance data
Creative Team Leadership
*Lead, manage, and develop a small creative team (3 assistants)
*Assign tasks, review output, and maintain quality standards across all creative work
*Set benchmarks for creative excellence and coach the team to improve output quality and speed
Editing & Production Collaboration
*Work closely with editors to translate ideas into polished, platform-optimised content
*Collaborate with camera and production teams to improve shot composition, pacing, and visual storytelling
*Provide clear briefs and direction to ensure alignment between creative vision and execution
Scripting & Content Development
*Oversee the scripting pipeline, ensuring hooks and narratives remain fresh and conversion-focused
*Continuously refine scripting frameworks and test new formats to improve performance
Trend Research & Innovation
*Research trends, cultural moments, and platform shifts across TikTok, Instagram, and YouTube
*Adapt emerging trends into scalable content frameworks for creators
*Maintain a library of high-performing formats, hooks, and structures
*Stay ahead of algorithm and platform changes, feeding insights into creative strategy


Person Specification
Skills & Experience
*Great understanding of TikTok, Instagram, and YouTube content dynamics
*Proven ability to generate high volumes of original, platform-native content ideas
*Experience leading or mentoring a small team
*Comfortable using AI tools for ideation, scripting, or research
*Strong communication skills and confidence working across creative and operational teams
Personal Attributes
*Naturally creative with strong intuition for viral content
*Proactive and self-motivated, able to take initiative without direction
*Calm and effective in fast-paced, feedback-driven environments
*Strong attention to detail with high creative standards
*Collaborative and open to feedback and iteration
*Adaptable, resilient, and comfortable with shifting priorities
Additional Info
*28 days paid leave (20 holiday days + 8 public holidays)
*Workplace pension scheme (5% employee / 3% employer)
*Gym membership with spa and sauna access
*Learning & development budget
*Regular team events and company trips
*Hybrid working available post-probation
*Full provision of required tools and equipment
*Based in Chessington




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Optima Recruitment Limited are acting as a recruitment agency in relation to this vacancy and are an equal opportunities employer.