Full job descriptionCRM Manager
£50,000 - £55,000
Hybrid - Lancashire (2-3 days per week)


This is a high impact CRM Manager role within a growing organisation investing heavily in data driven customer engagement. You will play a central part in shaping lifecycle marketing strategy, optimising customer journeys, and delivering measurable outcomes across a multi channel environment.


The Company
They are a fast scaling, customer focused organisation with a strong emphasis on innovation and continuous improvement. With a growing footprint and increasing investment in digital transformation, they are building out a best in class CRM function to support long term growth. Collaboration, accuracy and customer care sit at the heart of their culture, with a clear focus on making data informed decisions.


The Role
You will lead the delivery and optimisation of CRM and lifecycle marketing initiatives, focusing on improving engagement, retention, and commercial performance.


* Design and execute personalised multi channel campaigns across email, SMS, direct mail, and digital channels
* Develop segmentation and targeting strategies using customer behaviour and lifecycle data
* Own campaign performance, using A B testing and analytics to drive continuous improvement
* Identify new customer journey opportunities and make strategic recommendations
* Champion CRM best practice across internal stakeholders and wider business teams
* Support onboarding of new business units and align CRM activity to operational capacity
* Manage and develop a small team, ensuring high quality delivery and professional growth
* Work closely with senior leadership to implement CRM strategy and roadmap


Your Skills and Experience
* Strong commercial experience in CRM or lifecycle marketing within customer centric sectors such as retail, healthcare or direct to consumer
* Expertise in email marketing with exposure to additional channels including SMS, direct mail, and digital
* Deep understanding of segmentation, targeting, and customer journey mapping
* Hands on experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Blaze or similar
* Data driven mindset with experience in testing, analysis, and performance reporting
* Proven ability to lead, mentor, and develop team members
* Strong attention to detail and a genuine passion for customer experience


What They Offer
* Competitive salary based on experience and impact
* Access to health and wellbeing support and financial flexibility initiatives
* A comprehensive benefits and rewards platform
* Regular team events and a collaborative working environment
* Clear progression opportunities within a growing CRM and data function


How to Apply
If you are interested in this CRM Manager role, apply now with your CV to learn more.