Demand Generation and Growth Marketing Manager
  • England,London,City of London
  • Full Time, Permanent
  • £50,000 - £60,000 per annum
Job Description:
Full job description

This role owns end-to-end demand generation and conversion optimisation across multiple B2B products and large-scale events, driving measurable revenue growth. You’ll develop and execute growth strategies, optimise funnels, and use data-led experimentation to increase leads, conversions, and customer acquisition.


Client Details


The client is a global, high-growth B2B organisation operating at the intersection of digital platforms and large-scale live events. They specialise in connecting enterprise decision-makers through premium data-led products and world-class industry experiences.
Backed by a major international investment firm, the business is focused on scalable growth, innovation, and delivering market-leading customer experiences, with a strong culture centred on collaboration, creativity, and measurable impact.


Description


*Own and execute growth strategy across B2B products and live events, driving revenue and audience growth.
*Plan and deliver demand generation campaigns to build qualified leads and pipeline.
*Optimise the full marketing funnel through continuous testing and conversion rate improvement.
*Refine messaging, targeting, and positioning to improve performance.
*Track, analyse, and report on performance, using data to drive decisions and improvements.


Profile


The successful candidate will be a hands-on, data-driven growth marketer with strong experience in demand generation, performance marketing, and conversion optimisation. They will have a proven ability to drive qualified leads and revenue, while owning campaigns end-to-end from strategy through to execution and optimisation.
They will also bring a commercial mindset and strong experimentation approach, using data and insights to continuously refine messaging, targeting, and customer journeys. Comfortable working in a fast-paced environment, they will be proactive, results-focused, and motivated by delivering measurable impact.


Job Offer


*High-impact role: Full ownership of growth across multiple revenue streams, with clear visibility of your impact.
*Career development: Opportunity to build expertise across demand generation, CRO, and multi-channel growth.
*Varied environment: Exposure to digital products, memberships, and large-scale events.
*Strong benefits package: Including generous holiday, wellbeing initiatives, private medical cover, and flexible perks.
*Supportive culture: Collaborative, inclusive environment focused on innovation, learning, and progression.
Job number 3852624

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