Full job description

Up to £55,000 + bonus
Cheadle (Near Manchester) - Hybrid (typically 1 day per week)
I’m hiring a Senior CRM Analyst to join a well-known UK retail business, helping to strengthen how they measure and optimise marketing performance.
This is a core hire for the team, focused on building and embedding best-practice campaign measurement across CRM.
The roleYou’ll sit within the CRM analytics team, working across marketing, product, and commercial teams to:
*Define how campaigns should be measured
*Improve understanding of incremental uplift and ROI
*Upskill the wider team on measurement methodologies
This is less about building dashboards - and more about thinking critically about what "good" looks like in marketing performance.
What you’ll be doing*Own and develop CRM campaign measurement frameworks
*Evaluate performance across channels (email, app, vouchers, direct mail)
*Design and implement test & control methodologies to measure incremental impact
*Analyse campaign performance and translate results into clear recommendations
*Work closely with stakeholders to define success metrics and improve targeting
*Coach and support other analysts on measurement best practice
*Help move the team towards commercially focused performance reporting (e.g. profit contribution)
What you bringMust-haves*Strong SQL skills (your primary tool)
*Experience in CRM / marketing / campaign analytics
*Strong understanding of campaign measurement methodologies*test vs control
*incremental uplift
*channel performance

*Experience working with B2C customer data at scale
*Strong stakeholder skills - able to explain insights clearly and influence decisions
Strongly preferred*Retail or high-frequency customer environment
*Experience across multiple CRM channels (email, app, direct mail, etc.)
*Exposure to CRM platforms (e.g. Salesforce Marketing Cloud)
Not the right fit if:*You’re primarily a BI / dashboard-focused analyst
*You’ve only worked in B2B environments
*You lack experience in campaign measurement and experimentation
What they’re looking for*3-7 years’ experience
*Someone ready to step into a senior analytical role
*A commercial thinker - focused on impact, not just reporting
*Comfortable working across teams and influencing ways of working
*Someone who can work in ambiguity and challenge how things are measured
The team*3 CRM Analytics Managers + wider analyst team
*This role will be the go-to specialist for measurement
*Focus initially on improving measurement frameworks, then broader project work
Why this role*Genuine ownership of a key capability gap (marketing measurement)
*High visibility across marketing and commercial teams
*Opportunity to shape how campaign success is defined and measured
*Strong, collaborative team culture (very people-focused business)
*Flexible working (typically 1 day per week in office)
Package*Salary up to £55,000
*Bonus up to 15%
*Hybrid working + strong culture and benefits
Interview process*Stage 1: experience + approach discussion
*Stage 2: SQL & scenario-based discussion (no heavy coding test)
If you’re a CRM / marketing analyst who enjoys thinking about how to measure impact properly - not just reporting results - this is a great opportunity to step into a more strategic role.