Full job descriptionWe are looking for a hands-on Marketing Manager to take ownership of all marketing activity across brand, digital and ecommerce within a growing homeware business.
You will be responsible for driving online sales, generating leads, improving website performance and managing a small marketing team.
This is a varied role covering digital marketing, content, ecommerce development and brand activity, working closely with senior leadership and external partners.
What you will do*Own and deliver the full marketing strategy
*Manage the marketing budget and track performance against targets
*Drive lead generation and online sales growth
*Support the development and ongoing improvement of an ecommerce website
*Work with developers and external agencies to improve website performance, user experience and conversion rates
*Manage SEO, PPC, paid social, email marketing and social media activity
*Plan and deliver marketing campaigns, promotions and product launches
*Create and oversee content for social media and email marketing
*Monitor website and campaign performance using data and analytics
*Manage product marketing materials including catalogues, brochures and POS assets
*Coordinate trade shows and events from planning through to delivery
*Lead and develop a small marketing team
*Report on performance and key marketing metrics to senior leadership
What we are looking for*Strong experience in a hands-on marketing role within a product or retail environment
*Experience managing or supporting an ecommerce website
*Good understanding of digital marketing channels including SEO, PPC, paid social and email marketing
*Experience working with external agencies, developers and creative partners
*Commercial mindset with a focus on performance and results
*Experience managing or mentoring a small team
*Confident using data to improve marketing performance
*Strong communication and project management skills
Desirable*Experience with ecommerce platforms such as Shopify or Magento
*Knowledge of UX, CRO and website optimisation
*Experience in home, lifestyle or interiors products
*Experience with CRM or marketing automation tools
*Exposure to international marketing