Digital Marketing Executive
other jobs Workstreet
Added before 5 Days
  • England,West Midlands,Staffordshire,Lichfield
  • Full Time, Permanent
  • £35,000 per annum
Job Description:
Full job descriptionDigital Marketing Executive
*Lichfield (Hybrid – Minimum 3 Days in Office)
*£35,000 Basic per annum plus Bens
*08:30 – 17:00 (Flexible start available from 07:30)


Our client is seeking an experienced digital marketing executive to work closely with the marketing management team. The role will ensure customers receive a consistent digital experience while helping generate and qualify opportunities for the commercial team.


Essential Experience
*Previous experience in a Digital Marketing Executive, Marketing Executive, or similar role.
*Experience using content management systems such as WordPress and/or Drupal.
*Strong working knowledge of Google Analytics, Google Search Console, and digital reporting tools.
*Good understanding of SEO principles and digital marketing best practices.
*Experience working with customer data, reporting systems, and marketing platforms.
*Excellent IT skills, including proficiency with Microsoft 365 applications.
*Experience using AI tools to improve efficiency and optimise marketing workflows.
Desirable Experience
*Experience with marketing automation platforms and CRM systems.
*Knowledge of workflow automation tools.
*Experience using Adobe Creative Cloud applications.
*Experience managing website development projects or working with external web agencies.
*Previous experience within a B2B environment.




Key Responsibilities
Website Management & Optimisation
*Maintain and update company websites using WordPress and Drupal.
*Ensure content is accurate, engaging, and aligned with brand standards.
*Support website enhancements and new functionality.
*Monitor website performance and recommend improvements.
Campaigns & Lead Generation
*Support the delivery of digital marketing campaigns across multiple channels.
*Create and optimise content to drive engagement and lead generation.
*Assist with SEO initiatives to improve online visibility.
Digital Performance
*Track and analyse website and campaign performance using digital reporting tools.
*Produce reports and dashboards to measure marketing effectiveness and identify opportunities.
Marketing Systems & Automation
*Support CRM, PIM, marketing automation, and other digital platforms.
*Assist with data management, customer segmentation, and automated marketing journeys.
*Help improve workflows through automation and system integration.
Marketing Operations
*Provide general support across the marketing function.
*Update presentations and marketing materials using Adobe Creative Cloud.
*Prepare digital assets for campaigns, exhibitions, and customer communications.
Job number 3865193

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Company Details:
Workstreet
Industry: Staffing and Recruiting
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