Full job descriptionAs Regional Sales Manager, you’ll take ownership of a Central & Northern UK territory, covering areas such as the Midlands, Yorkshire, Lancashire, and parts of North Wales.
About The Role
*Manage and grow relationships with independent distributors and buying group members
*Identify and win new business opportunities to expand market presence
*Promote and sell a full product range, including new and innovative lines
*Deliver product training, demonstrations, and engaging sales presentations
*Develop and execute structured territory plans to maximise coverage
*Monitor market trends and competitor activity to inform strategy
*Collaborate with internal teams including marketing and product to drive performance
*Maintain accurate CRM records, reporting on pipeline and regional performance
*Attend trade shows, exhibitions, and customer events
*Travel regularly across your region
This is a high-autonomy role suited to someone who thrives on ownership, growth, and building long-term customer relationships.
About You
*Proven track record in regional sales management, ideally within tools, hardware, or related industries.
*Experience working with distributors, buying groups, or similar channel networks.
*Strong commercial awareness with the ability to negotiate, influence, and close sales opportunities.
*A proactive self-starter who is comfortable working independently while contributing to wider team goals.
*Excellent communication and interpersonal skills with the ability to build trust quickly.
*Confident in delivering product training and presentations to varied audiences.
*Analytical mindset with the ability to interpret data and convert insights into action.
*Highly organised, with strong planning and territory management skills.
*Competent in the use of CRM systems and Microsoft Office tools.
*Based within the territory, with flexibility to travel extensively across the region.
*A passion for innovation and an ability to quickly adapt to new product launches.
About the Business
Our client is a well-established and respected brand within its sector, known for innovation, quality, and strong customer relationships. They offer a collaborative and ambitious working culture where performance is recognised and development is supported.
What’s On Offer?
*Competitive base salary with performance-related bonus
*Company car, laptop, and mobile phone
*Comprehensive training and ongoing development
*Pension scheme
*Private healthcare
*Generous holiday allowance + bank holidays
*Supportive team environment and career progression opportunities
*Regular team meetings, events, and conferences
What’s Next?
For an informal chat, please call me, Rae, on , email , or send me a message on LinkedIn if you think you tick the majority of boxes for this role.
RG21595