Full job description Marketing Manager (Supporter Journeys & CRM)
We are recruiting for two complementary roles within our Digital team:
*One focused on multi-channel end-to-end supporter journey delivery and optimisation
*One focused on Email and SMS channel delivery and performance
Salary: £38,000 - £45,000 per annum
Department: Marketing, Fundraising & Engagement
Contract: 12 month fixed-term contract/secondment
Hours: Full time 35 hours per week but we are open to conversations about flexible working i.e., part time or compressed hours
Location: Stratford, London. Office-based with high flexibility (1-2 days per week in the office)
Visa sponsorship: You must be eligible to work in the UK to apply for this vacancy. Cancer Research UK is not able to offer visa sponsorship.
External closing date: 23 June 2026, 23:55
Internal closing date: 28 June 2026, 23:55
How do I apply?
We operate an anonymised shortlisting process in our commitment to equality, diversity, and inclusion. CVs are required for all applications; but we won’t be able to view them until we invite you for an interview. Instead, we ask you to fully complete the application questions and work history section of the online application form for us to be able to assess you quickly, fairly, and objectively.
If you require more time to apply as part of a reasonable adjustment, please contact as soon as possible.
Interviews: Week of 6 July 2026
At Cancer Research UK, we exist to beat cancer.
We are professionals with purpose, beating cancer every day. But we need to go much further and much faster. That’s why we’re looking for someone talented, someone determined, someone like you.
This is an exciting opportunity to join Cancer Research UK as a Marketing Manager in either our Loyalty & Cultivation team or Email & SMS team, where we are recruiting for two complementary roles focused on delivering outstanding supporter experiences. Both roles play a key part in shaping and delivering audience-centric, end-to-end journeys that engage and inspire our supporters. One role focuses on designing, delivering and optimising multi-channel supporter journeys for priority audiences, while the other leads the Email & SMS channel strategy, supports marketing teams from planning to delivery. Together, these roles will help drive a more joined-up, insight-led approach, ensuring we deliver relevant, high-quality communications that deepen supporter engagement and maximise impact.
What will I be doing?
*Work collaboratively with the Proposition and Audience Marketing functions to translate strategy into tactical delivery plans
*Work closely with internal teams such as Data Selections and Campaign Planning to continually make improvements to processes to ensure the smooth delivery of campaigns.
*Be a key driver to building our data and technology capability to deliver more efficient and audience led journeys
*Bringing together teams across the organisation to deliver a joined-up supporter experience
*Using a test-and-learn approach to optimise performance
*Monitoring and reporting on performance against KPIs
Role-specific focus (depending on post):
Journey Delivery role:
*Work with stakeholders across Design, Product, Creative, Data and Technology teams to design, build and optimise outstanding, supporter-led journeys focusing on priority audiences.
*Delivering high quality end-to-end journeys across multiple channels, with a focus on campaigns using first party data
*Ensuring engaging content and creative is aligned across channels and with brand messaging
Email & SMS role:
*Leading the delivery of email and SMS campaigns, including
*team management and channel optimisation
*Manage a team of 5 Executives (3 Senior Executives, 2 Executives) to deliver email and SMS marketing campaign plans on time and meet agreed KPIs
*Be a channel expert for email & SMS delivery and work with marketing teams across the charity to implement improvements to email and SMS campaigns and supporter journeys.
*Gather learnings of digital marketing trends or changes and work to implement these at Cancer Research UK
*Work closely with the Product Manager for Adobe Campaign to maximise the potential of the tool and ensure its smooth running
*Work closely with the Senior Channel Manager for Email & SMS to bring together an Email and SMS Community of Practice, a place where all marketers at the charity can share learnings and encourage testing to help optimise campaigns
What skills are we looking for?
*Experience in a customer/supporter-focused marketing role
*Strong experience delivering cross-functional projects and managing stakeholders
*Understanding of end-to-end journeys and integrated campaigns
*Data-driven with experience using insight to improve performance
*Strong collaboration and influencing skills
*Solid grasp of data protection and consent regulations (GDPR, PECR), with awareness of how these impact fundraising and supporter communications
*Passion for delivering excellent supporter experiences
Additional experience (depending on role):
Journey Delivery role:
*Experience of journey mapping, lifecycle planning or personalisation.
*Experience of delivering journeys that drive loyalty or meet non-financial customer/supporter needs, such as providing information and support, would be beneficial but not essential.
Email & SMS role:
*Experience delivering email/SMS campaigns and using tools such as Adobe Campaign, including line management
*Relevant line-management experience with proven leadership skills and the ability to manage competing priorities for yourself and others
*Significant experience of using Adobe Campaign to deliver and report on best-in-class email and SMS campaigns
*Experience of translating marketing strategy into tactical delivery plans
*Passionate digital marketer knowledgeable in email and SMS marketing trends and developmentsData-driven with an understanding of UX principles and relevant experience of improving email and SMS marketing through insight and innovation Excellent project management skills including resource and risk