Full job descriptionJob Purpose: Digital Executive
Reporting to and working closely with the Marketing & Communications Lead, the purpose of the Digital Executive is critical to our ability to:
*Engage with external stakeholders (including Government) via our digital channels and platforms to significantly raise the profile, visibility and reputation of the Cardiff Capital Region
*Help create favourable perceptions of our Region which will lead to leveraging of more opportunities for inward and/or co-investment for wealth and job creation
*Using digital platforms to inform our internal audiences (both CCR colleagues and wider political leadership) of the mission-critical interventions carried out by CCR
*Create and manage campaigns that align with our strategic objectives and that resonate with our target audiences
Duties and Responsibilities: Digital Executive
*Schedule and manage content across our range of social media channels.
*Produce written copy for social media content.
*Build a community and communicate with internal and external stakeholders to grow our channel reach.
*Help manage CCR’s current website and take a lead in creating and maintaining CCR?s new planned website.
*Take the lead in developing our SEO and PPC approach, including local and global SEO activities.
*Take the lead in improving and maintaining our current intranet.
*Work with other teams to develop social media timelines which coincide with project updates, campaigns, and other brand messages.
*Track and report on CCR’s social media and web platforms, producing key analytics reports.
*Run digital campaigns and report on the success (ROI) through engaging analytics that deliver insights for senior management.
*Contribute towards Content Calendars and idea creation for future content campaigns.
*Design and produce basic collateral for business engagements events and brief creative agencies on our roster for more detailed work.
*Assist with the design and production of general collateral to support wider marketing activity.
*Upload news, articles, press releases, and other content onto the website using a WordPress system.
Job Specific Requirements Digital Executive
*Qualified to degree level, preferably in marketing, communications or a businessrelated degree.
*Competency using and understanding a range of social media platforms.
*Flexible and engaging writing style.
*Knowledge of key analytics metrics.
*Passion for social media.
*A strong communicator, with both excellent verbal and written English.
*A creative mind, able to add to ideas to form a campaign concept with the team.
*Ability to work proactively.
*Excellent knowledge of research requirements for social media strategy.
*Excellent ability to manage multiple projects and prioritize them.
*Strong organizational and time management skills.
*A keen eye for details.