Full job descriptionRole: Head of Marketing – Rotherham
Salary: £70k- £100k DOE per annum
WorkingHours: Monday to Friday
We’re working with a global engineering business head quartered in Rotherham who are on the lookout for a Head of Marketing.
We are seeking a highly experienced Head of Marketing to lead the global marketing function at both strategic and operational level. This role combines ownership of department leadership and team management with strategic marketing development, international brand positioning, demand generation and performance improvement across a complex multi-national engineering group environment.
This profile is intended for a senior marketing leader who brings substantial strategic experience, a strong track record in larger or multi-national organisations, credible professional marketing qualifications, and the ability to shape and execute an integrated marketing strategy that supports growth, market development, customer engagement and brand consistency across multiple markets.
The Role:
Own and lead the Marketing strategy across the wider group, aligning marketing activity with business growth objectives, sales priorities and brand positioning.
*Provide visible leadership to a multi-disciplinary marketing team covering communications, content, digital, design, web and marketing operations.
*Develop and embed a performance-led marketing function with clear plans, measurable outcomes, governance and continuous improvement, supporting consistent standards across the group.
*Advise senior leadership on market positioning, campaign effectiveness, channel strategy, proposition development and customer engagement at both company and group level.
*Lead marketing planning in a way that supports UK requirements and the needs of a wider global / multi-national group environment, ensuring alignment and coordination across all relevant group entities.
Principal accountabilities:
*Develop, own and deliver the marketing strategy and the wider group, ensuring alignment with business goals, target markets and growth priorities.
*Lead annual and medium-term marketing planning, including budget ownership, prioritisation of investment and performance review.
*Drive brand positioning, proposition development and integrated campaign planning across digital, content, communications, design, web and events.
*Partner with Board-level and senior stakeholders to identify strategic opportunities, improve market visibility and support revenue growth.
*Build a robust marketing operating model with clear governance, reporting, resource planning, supplier management and departmental KPIs.
*Lead and mentor the Marketing team, including succession planning, capability development and performance management.
*Use data, insight and market intelligence to identify opportunities, monitor competition and improve return on marketing activity.
*Ensure consistency of brand and marketing standards across the group, while enabling appropriate local adaptation where required.
*Oversee development of lead generation, customer retention and marketing automation initiatives in support of Sales and customer experience.
*Represent the Marketing function credibly with senior internal and external stakeholders, including agencies, suppliers, media and business partners.
*Champion continuous improvement, innovation and disciplined delivery across the function.
*Carry out any other reasonable duties consistent with the level of the role.
Skills & Experience:
*Exposure to international marketing strategies at a senior level, ideally global
*Experience of working within the engineering, industrial, technical or manufacturing sectors
*Experience with working with global sales teams and credible exposure to increasing lead generation
*CIM qualified or degree educated is essential