Full job descriptionMarketing Manager / Senior Marketing Executive


*Salary to £35k
*Role based in Telford (TF3) onsite Mon-Fri


NB: this role is based in Telford onsite Mon-Fri. Remote or hybrid working is not available.


For more than 30 years, this prestigious ’experiences’ company has been helping people tick off one of life’s greatest bucket-list experiences.


They’re looking for a Marketing Manager / Senior Marketing Executive to help them share their experiences excitement with even more people. This is a hands-on role for a commercially minded marketer who understands how to build awareness, drive demand, and create exceptional customer experiences. You’ll take ownership of their marketing performance across multiple channels, helping to grow their audience, strengthen their brand, and ensure they’re reaching customers at every stage of their journey. They’re not looking for someone who specialises in just one area of marketing. They’re looking for someone with strong foundations across the discipline, excellent attention to detail, and a genuine passion for continuous improvement.


The Role


They’re looking for a hands-on Marketing Manager / Senior Marketing Executive to join their team and help them bring the excitement of their experiences offering to more customers across the UK. This is a varied role that touches almost every aspect of marketing. One day you might be optimising Google Ads campaigns, the next you could be writing content for a new landing page, reviewing SEO opportunities, designing social media assets, or helping secure coverage in the press. You’ll work across paid, organic and owned channels, helping them attract new customers, strengthen their brand presence and improve the customer journey from first click through to the event day. This role would suit someone with a strong grounding in marketing who enjoys rolling their sleeves up and making things happen. You’ll have the opportunity to develop your skills across multiple disciplines while taking ownership of key marketing activities within a supportive and experienced team.


Key Responsibilities


Campaigns & Customer Marketing


Support the planning, delivery and optimisation of integrated marketing campaigns across multiple channels, Create and deliver email marketing campaigns to engage customers throughout their journey, Help improve customer engagement, retention and advocacy through targeted communications and campaigns, Support promotional activity, seasonal campaigns and new product launches, Monitor campaign performance and provide recommendations for improvement


Content & Social Media


Create engaging content for their website, blog, email campaigns and social media channels, Manage social media content scheduling, publishing and community engagement, Design and adapt marketing assets for digital campaigns, Support the creation of photography and video content where required, Help maintain a consistent brand voice across all marketing activity


Partnerships, Affiliates & PR


Manage and grow relationships with affiliate partners, Support influencer, partnership and brand collaboration activity, Assist with PR opportunities and help identify opportunities for media coverage, Build positive relationships with internal teams, pilots and operational stakeholders to help bring campaigns to life


Website & Digital Marketing


Support the continued growth of their organic search presence through content creation and website optimisation, Work with agency partners to support paid media and SEO activity, Help identify opportunities to improve website performance, customer journeys and conversion rates, Manage website content updates and ensure information remains accurate and engaging


Analysis & Reporting


Track marketing performance across channels and prepare regular reports, Use analytics and customer insights to identify opportunities for growth and improvement, Keep up to date with marketing trends, platform changes and emerging opportunities, Support wider marketing projects and campaigns as required


Essential


Experience working in a marketing role with exposure to multiple digital marketing channels
Excellent written communication skills and the ability to create engaging content for different audiences
Experience supporting or delivering marketing campaigns across channels including email, social media and web
Good graphic design skills and confidence using creative design tools
Strong organisational skills with the ability to manage multiple projects and deadlines
Comfortable analysing marketing performance data and turning insights into action
Experience using Google Analytics, reporting tools and spreadsheets to monitor performance
You will need a full UK drivers licence and access to a vehicle (to occasionally travel to sites to film/photograph experience (flight) launches) for marketing collateral.


Desirable


Experience working with affiliate marketing programmes, partnerships or influencer campaigns
Experience using email marketing platforms and customer journey automation
Experience creating or editing photography and video content
Knowledge of SEO and website content optimisation
Experience supporting paid media activity through agency or in-house teams
Knowledge of PR, media relations or press office activity
Experience using AI tools to improve efficiency, content production and marketing workflows
Experience with CRO, customer journey optimisation or UX principles


Summary


They’re looking for someone who enjoys marketing as a craft. Someone who understands the fundamentals, takes pride in their work, and is excited by the opportunity to keep learning. They’re not expecting someone to know everything on day one. What matters most is a strong foundation, curiosity, and a willingness to take ownership and continually improve. They’re enthusiastic about AI and the opportunities it creates, but they believe great marketers are built on strong fundamentals first.