Full job descriptionSales Development Representative (Lead Generator / Teleappointer)
Birmingham City Centre (Office-Based)
£30,000 base + £20,000 commission (OTE £50,000)


The Opportunity
A fast-growing, high-performing consultancy in the energy sector is looking to hire a driven and resilient Sales Development Representative (SDR) to join its expanding commercial team.
This is a high-pressure, high-reward role focused on outbound prospecting, booking qualified meetings, and generating long-term pipeline. You’ll engage directly with senior decision-makers across mid-market and large corporate businesses.
This is not a high-volume, entry-level call centre role — success requires a consultative, intelligent approach to outreach.


What You’ll Be Doing
*Conduct outbound cold calls to UK businesses
*Identify and engage senior decision-makers (Directors, Owners, Finance leads, Operations)
*Book qualified meetings for senior consultants
*Obtain energy bills to support consultancy assessments
*Build and manage a pipeline of opportunities
*Log all activity accurately within CRM systems
*Handle objections and gatekeepers confidently
*Contribute to improving outreach strategy and messaging


Performance Expectations
*Baseline: ~2 meetings or bills secured per week
*Strong performance: 3+ per week
*Underperformance: <1 per week
*Focus on building long-term pipeline, with sales cycles often lasting 6–12+ months


What We’re Looking For
Essential
*Experience in cold calling, telesales, or lead generation
*Confident, articulate, and consultative communication style
*Highly resilient with a target-driven mindset
*Strong objection handling skills
*Comfortable working in a fast-paced, high-pressure environment
*Able to commute to a Birmingham city centre office
Desirable
*Experience booking B2B meetings
*Background in competitive outbound sales environments (e.g. energy, utilities, telecoms, consultancy)
*Comfortable engaging senior business stakeholders


What’s On Offer
*£30,000 base salary
*Uncapped commission up to £20,000+
*Clear performance-based progression
*Full training on sector knowledge and sales approach
*Direct exposure to leadership
*Opportunity to join a high-growth business and shape a key function


Working Environment
*Fully office-based role (Birmingham City Centre)
*High-energy, target-driven culture
*Supportive onboarding with ongoing coaching


Process
*30-minute initial video interview
*Face-to-face interview in Birmingham
*Fast turnaround with immediate hiring


Ideal start date: August 2026