Full job descriptionUK Franchise Manager

Travel: UK-wide travel required based in Swansea Head office.
Package: Competitive salary + car or car allowance


ABOUT THE BUSINESS


Our client is a well-established and growing home improvement business with a turnover of circa £50m. Operating across multiple locations, including manufacturing facilities in Swansea, the business has built a strong reputation and is now focused on further developing and supporting its franchise network.
This is a key hire, working directly with the business owner to drive performance, support franchisees, and contribute to the ongoing growth of the brand.


THE ROLE


This is a broad and hands-on role combining franchise operations, commercial performance, and relationship management.


You will act as the key link between head office and franchisees, ensuring consistent performance, strong standards, and ongoing growth across the network. Alongside this, you will bring a commercial mindset, supporting sales performance and driving results.


The role requires a high level of ownership, flexibility, and commitment. It is not suited to someone looking for a purely structured 9–5 position.


KEY RESPONSIBILITIES


*Work closely with the business owner on a day-to-day basis to support growth and operations
*Build strong relationships with franchisees, acting as their main point of contact
*Support onboarding and training of new franchisees, including travel and overnight stays when required
*Monitor and improve franchisee performance through coaching, guidance, and accountability
*Ensure consistency in brand standards and customer experience across the network
*Travel regularly to franchise locations and operational sites (including Swansea and Hull)
*Support problem solving across the network, providing practical, hands-on solutions
*Contribute to the ongoing growth and development of the franchise model


CANDIDATE PROFILE


We are looking for a highly driven, commercially aware individual who thrives in a fast-paced and hands-on environment.


Essential:


*Experience within franchising or a multi-site business environment
*Strong commercial and sales focus with a track record of delivering results
*Ability to understand and interpret financial performance, including profit and loss and balance sheets
*Willingness to travel regularly and stay away from home when required
*High level of professionalism and presentation at all times
*Strong work ethic with a flexible approach to hours and availability
*Excellent interpersonal skills with the ability to build trust and rapport quickly


Desirable:


*Experience within the home improvement sector
*Background in franchise operations, area management, or network development
WORKING STYLE & EXPECTATIONS


*This is not a "clock watching" role. The successful candidate must be responsive and committed to supporting franchisees when needed
*A balance of field-based work, site visits, and direct engagement with the owner
*Requires a proactive, solutions-focused mindset and the ability to operate independently


WHY JOIN


*Opportunity to play a key role in the growth of an established £50m business
*Work directly with the business owner and have real influence
*Varied and dynamic role combining operations, sales, and relationship management
*Genuine long-term opportunity as the franchise network expands