Full job descriptionWe’re looking for a tenacious and passionate Exec who lives and breathes social and content marketing.
Relationship-building will come naturally to you; you know how to connect with journalists, influencers, and partners.
You’ll have an eye for pixel-perfect content, a strong social presence and a talent for story-telling.
Premium retail is your playground, and bringing brand stories to life is what you do best.
You thrive in fast-paced environments where development and opportunity are endless.


What you’ll learn: You’ll learn how to harness cutting-edge AI and creator platforms.
You’ll work smarter, move faster and drive brand impact like never before.


What You’ll Do
*Pitch journalists and editors weekly, combining reactive opportunities with proactive stories incl. product launches and brand campaigns.
*Build and maintain a high-quality media database across national, lifestyle, parenting, gifting and trade publications.
*Manage and schedule content across social and digital media
*Source, curate and organise UGC using platforms such as Upfluence and other creator tools.
*Identify, research and reach out retail and content partners to develop new opportunities and relationships.
*Use AI to improve planning and outreach opportunities.
*Coordinate gifting, product loans and expert commentary for media features.
*Track coverage, creator activity, and campaign performance, reporting to the Head of Strategy & CEO.
*Continuously look for new ways to increase brand awareness, social engagement, and media coverage.


Skills:
*2–3 years’ in PR, communications, social media, content marketing or a similar role.
*Copywriting — with a warm tone, specific, human and never corporate.
*Organised - proactive, resourceful, and passionate
*Confident reaching out to journalists, creators, retailers and partners.
*A fast learner - new platforms, tools and technologies await
*Interested in heritage brands, family, parenting, gifting or sustainability stories.
*Comfortable in a small team where you’ll have real ownership and impact


What Success Looks Like in Year One
*Regular national, lifestyle and parenting press coverage.
*Consistent, high-quality social publishing across key channels.
*A growing network of engaged creators, partners and journalists.
*New partnership opportunities to drive customer acquisition.
*Increased awareness through earned media, creator activity and social content.
*A strong social and content presence