Full job descriptionCommercial Manager - salary circa £65,000, plus excellent commission and benefits scheme
A growing commercial refurbishment company based near Birmingham are looking for a Commercial Manager to join their team, who will lead the sales function across the business, driving new business opportunities while strengthening relationships with existing clients. The role sits at the centre of the company’s growth strategy, taking ownership of the sales pipeline, CRM management, and reporting on sales performance against the business plan.
Working closely with Leadership team, the Sales Manager ensures opportunities are qualified, developed, and converted through a structured, professional sales process.
This role offers a clear pathway to Sales Director for the right individual who demonstrates leadership, strategic thinking, and sustained commercial performance
Key Responsibilities
Sales Leadership
•Lead the sales function and support delivery of growth strategy.
•Manage and mentor the existing BDM.
•Identify opportunities to grow the sales team as the business expands.
•Embed a structured, professional sales process across the business.
Pipeline & CRM Management
•Maintain and continually develop the company CRM system.
•Track all opportunities, contacts, and project intelligence.
•Manage the sales pipeline to ensure opportunities progress effectively.
Sales Performance & Reporting
•Produce monthly sales reports outlining pipeline value, conversion rates, and progress against the business plan.
•Provide forward-looking forecasts to support business
•Monitor key sales KPIs and identify areas for improvement.
Client Relationship Management
•Build and maintain strong relationships with existing clients.
•Act as senior contact for key client relationships.
New Business Development
•Target new clients, consultants, and project opportunities in commercial refurbishment and fit-out.
•Attend industry events and maintain strong market visibility.
Experience & Background
Essential:
•Proven experience in commercial refurbishment and fit-out.
•Strong track record in sales, business development, or client relationship management within the construction sector.
•Experience managing a sales pipeline and CRM system.
•Experience preparing PQQs, RFPs, and RFQs.
•Ability to interpret construction enquiries and work with pre-construction teams.
Desirable:
•Experience managing or mentoring sales professionals.
•Existing network within commercial fit-out and refurbishment.
•Experience contributing to business strategy and growth planning.
Key Skills & Attributes
•Commercially driven with strong market awareness
•Highly organised with strong pipeline management skills
•Excellent communication and relationship-building
•Strategic thinking combined with hands-on delivery
•Strong reporting and analytical capability