Full job descriptionHead of Digital Marketing & EcommerceSalary: £60,000–£70,000 DOE
Location; Birmingham, Hybrid


We’re looking for an experienced Head of Digital Marketing & Ecommerce to lead our digital growth strategy, optimise the online customer experience, and drive commercial performance across multiple ecommerce brands.
Working closely with the Marketing Director, you’ll play a key role in shaping digital strategy while leading the day-to-day delivery of marketing and ecommerce activity. You’ll oversee website performance, customer acquisition, conversion optimisation, and digital trading, ensuring every channel delivers measurable results.
Key Responsibilities

*Develop and deliver digital marketing strategies across paid, owned and organic channels.
*Lead ecommerce operations, ensuring websites are optimised for performance, usability and conversion.
*Manage website content, merchandising, promotional campaigns and product launches.
*Drive continuous improvement through A/B testing, CRO initiatives and customer journey optimisation.
*Monitor website performance, identifying opportunities to increase traffic, engagement and online sales.
*Analyse digital marketing and ecommerce performance, producing regular reports and actionable insights.
*Manage digital marketing budgets and work closely with external agencies to maximise ROI.
*Oversee marketing technology, reporting tools and platform integrations to improve efficiency.
*Lead, coach and develop the Digital Marketing and Ecommerce teams, fostering collaboration and high performance.
*Work cross-functionally with commercial, product and technology teams to support business objectives and deliver successful campaigns.
What You’ll Bring

*Proven experience in a senior digital marketing and ecommerce role.
*Strong understanding of PPC, SEO, CRO, web analytics and ecommerce best practice.
*A commercial mindset with the ability to use data to drive decisions.
*Experience managing websites, digital campaigns and agency relationships.
*Excellent leadership, communication and project management skills.
*A proactive approach with the ability to balance strategic thinking and hands-on delivery.
What’s on Offer

*£60,000–£70,000 DOE
*Hybrid working options (3 days a week in the office)
*Generous holiday allowance
*Employee discounts
*Ongoing learning and career development opportunities
*A collaborative, supportive culture where innovation is encouraged and success is celebrated

If you’re a data-driven digital leader who thrives on improving online performance and delivering commercial growth, we’d love to hear from you.