Full job descriptionOur client, a leading packaging solutions provider based in Kimbolton, Cambridgeshire, is seeking an experienced Sales & Marketing Manager to lead and align both their sales and marketing functions. This is a pivotal leadership role responsible for driving revenue and margin growth, strengthening market presence, and ensuring a cohesive, insight-led commercial strategy across the business.
The successful candidate will oversee the full sales operation, alongside developing and executing the company’s marketing strategy. This role offers a unique opportunity to shape the commercial direction of the business at an exciting stage of growth.

Key responsibilities


Sales Leadership & Strategy
*Lead, manage, and develop the entire sales function, including Field Sales, Internal Account Management, and Business Development teams
*Set and deliver sales targets, forecasts, and budgets aligned with overall business objectives
*Report sales KPIs, optimisations, insights, and performance metrics to the leadership team
*Develop and implement a clear sales strategy to drive new business acquisition and account growth
*Monitor sales performance metrics and provide regular reporting, insights, and improvement plans to the leadership team
*Coach and mentor the sales team to improve performance, capability, and engagement
*Identify new market opportunities, sectors, and routes to market
*Work closely with key customers to strengthen relationships and maximise long-term value
*Ensure effective pipeline management and CRM utilisation across all sales teams


Marketing Strategy & Execution
*Develop and execute a results-orientated multi-channel marketing strategy aligned with business goals
*Report marketing KPIs, optimisations, insights, and performance metrics to the leadership team
*Collaborate with key stakeholders across the business to develop new propositions and enhance existing ones
*Lead a new website implementation project
*Drive new product launches
*Shape the company brand narrative and ensure consistent messaging, with a focus on sustainability, innovation, and customer care
*Digital & Campaign Management
*Website & SEO: Maintain and update website, lead SEO & AdWords strategies, and analyse performance metrics
*Social media & email marketing: Build and manage targeted campaigns end-to-end and analyse performance
*Content creation: Plan and produce high-quality written content across platforms
*Regularly test and optimise campaigns to reduce CPC and CPL, and improve ROI


Sales & Marketing Alignment
*Ensure strong alignment between sales and marketing to maximise lead generation and conversion
*Develop lead generation strategies that support the sales pipeline
*Implement processes for lead tracking, nurturing, and conversion through CRM
*Conduct market, customer, and competitor research to identify trends and opportunities


Systems & Reporting
*CRM management and optimisation across both sales and marketing functions
*Develop dashboards and reporting frameworks to track performance across all commercial activities
*Manage external agencies and third-party suppliers effectively and within budget
Requirements
*Proven experience in a senior sales and/or marketing leadership role
*Strong track record of managing and developing high-performing sales teams
*Experience in both strategic planning and hands-on execution across sales and marketing
*Strong understanding of digital marketing channels (SEO, PPC, social, email)
*Proven success in B2B product sales and marketing environments
*Commercially driven with strong analytical and data interpretation skills
*Excellent leadership, communication, and stakeholder management skills
*Experience with CRM systems (HubSpot or similar) and sales/marketing tools
*Highly organised with strong project management capability
*Able to work effectively independently and as part of a leadership team
*Experience in packaging or related industries is desirable but not essential
*Strong IT proficiency, including Microsoft Office and commercial systems
Benefits
*Salary of between £60,000 and £65,000 DOE (OTE £80,000)
*25 days holiday + bank holidays
*Employee assistance programme
*Full time, permanent
*Monday to Friday, 8.30am to 5pm (please note that this is an onsite position)