Full job descriptionDirector of Marketing
London | Hybrid (Minimum 4 Days in Office)Permanent


An exciting opportunity has arisen for an ambitious and commercially minded Director of Marketing to join a high-growth alternative investment business during a significant period of expansion.

This is a career-defining role for a marketing leader who wants genuine ownership, visibility and influence. Working closely with senior leadership, you will be responsible for developing and executing the firm’s marketing strategy, building brand presence, driving thought leadership and supporting the continued growth of institutional and wholesale investor relationships.

As the senior marketing professional within the business, you will have the autonomy to shape the marketing function, manage external agency relationships and deliver impactful campaigns, events and communications that enhance market positioning and commercial outcomes.

Key Responsibilities
*Develop and execute the overall marketing strategy across digital, print and events channels.
*Create and oversee high-quality marketing collateral including presentations, investor materials, thought leadership content and marketing campaigns.
*Manage and enhance the firm’s digital presence, including website, social media and email marketing activity.
*Drive proactive PR initiatives and manage relationships with external agencies and media partners.
*Own the annual conference and events programme, including sponsorships, industry conferences, webinars and hosted events.
*Partner with senior stakeholders to develop compelling market commentary and thought leadership content.
*Ensure brand consistency across all external communications.
*Monitor marketing performance, campaign effectiveness and ROI, providing regular reporting to leadership.
*Manage marketing budgets and external suppliers effectively.
*Ensure all marketing and communications activities comply with relevant regulatory requirements.
The Ideal Candidate
We are seeking an experienced financial services marketing professional with a strong understanding of investment products and investor audiences.
Candidates are likely to bring experience from:
*Asset Management
*Alternative Investments
*Private Credit
*Real Estate Finance
*Lending Platforms
*Investment Management
*Wealth Management or Institutional Investment Businesses
You will have:
*A proven track record of delivering successful marketing strategies within a regulated financial services environment.
*Experience engaging institutional, intermediary or wholesale investor audiences.
*Strong experience managing PR, communications and external agency relationships.
*Demonstrable success in planning and executing conferences, events and thought leadership programmes.
*Exceptional written and verbal communication skills, with the ability to translate complex investment concepts into compelling marketing content.
*Strong commercial awareness and the ability to measure and articulate marketing impact.
*Confidence working closely with C-suite stakeholders and representing the business externally.
*Familiarity with financial promotions regulations and marketing compliance requirements.
Personal Profile
*Entrepreneurial and proactive with a genuine desire to build and improve.
*Hands-on, adaptable and comfortable operating within a growing business.
*Highly organised with strong attention to detail.
*Commercially focused with excellent stakeholder management skills.
*Ambitious, driven and motivated by the opportunity to make a visible impact.
What’s on Offer
*A senior leadership role with significant ownership and influence.
*The opportunity to build and shape a marketing function within a growing investment business.
*Direct exposure to executive leadership and key strategic initiatives.
*A collaborative, high-performing and entrepreneurial culture.
*Competitive salary, bonus and benefits package.
*Hybrid working and a central London location.
*The chance to play a key role in an ambitious growth journey.