Full job descriptionRole: Digital Marketing Executive
Salary: £30k- £35k DOE
Hours: Monday to Friday
Location: Onsite in Doncaster
Are you a proactive digital marketer who loves bringing brands to life online, running engaging social channels, and taking full ownership of day-to-day campaigns?
As our Digital Marketing Executive, you will step up as the owner of our day-to-day digital engine. While our Marketing Manager focuses on high-level strategic growth and large-scale B2B opportunities, you will run the show across our day-to-day digital channels, driving content creation, social media engagement, email marketing, and overall campaign execution.
You won’t have to do it all alone, either. You’ll be supported by a talented network of specialist freelancers (for graphic design, copywriting, and technical SEO), giving you the creative freedom and execution support to roll out dynamic, high-impact campaigns.
Responsibilities:
Website & E-Commerce Operations
*Site Ownership: Oversee day-to-day website updates, ensuring product listings, technical data sheets, collections, and pricing structures are current and customer-ready.
*UX & Merchandising: Monitor the online customer journey, set up smart up-sells/cross-sells, and work to streamline the checkout experience.
*App & Integration Monitoring: Help ensure our e-commerce apps and platform integrations run smoothly.
*Email Marketing & Automation
*Email Campaigns: Plan, write, and deploy regular broadcast campaigns to keep our audience informed on new product launches, trade insights, and seasonal offers.
*Automated Flows: Maintain and optimise core email flows (welcome series, abandoned carts, post purchase follow-ups, and win-backs) segmented by industry sector.
*Performance Optimisation: Continuously test subject lines, layouts, send times, and CTAs to maximise open rates and conversions.
Campaign Management & Analytics
*Campaign Execution: Coordinate product launches and promotional pushes from concept to
*completion, bringing together social, email, and web touchpoints.
*Performance Tracking: Monitor and analyse key digital metrics across social media, email performance and website traffic.
*Data-Driven Tweaks: Use analytics (e.g., GA4 and platform dashboards) to understand what’s working, spot trends, and continuously refine performance.
*Freelancer Collaboration: Work alongside our specialist freelancers (SEO, design, copy) to coordinate assets and ensure unified brand messaging.
*Content Creation & Social Media Management
*Own the Social Presence: Plan, create, schedule, and publish high-performing content across LinkedIn,
*Facebook, and Instagram.
*Drive Engagement: Showcase our products, technical expertise, customer success stories, and
*company updates in a clear, engaging tone.
*Meta & Paid Campaigns: Manage and optimise Meta ad campaigns doing the testing ad copy/creatives, refining targeting, and driving quality traffic and leads.
*Content Creation: Turn raw technical insights, trade tips, and product news into sleek digital assets, video clips, and engaging posts.
Skills & Knowledge
*Hands-on Digital Marketer: Solid experience creating content and managing social media channels
*professionally.
*Campaign Management: Proven experience planning, launching, and analysing digital campaigns
*across multiple channels.
*B2B / Trade Mindset: Ability to understand a commercial B2B/trade audience where speed, accuracy,
*and clear communication matter.
*Analytical & Detail-Oriented: Comfortable looking at data to see what works, with high standards for detail and accuracy.