Marketing Analytics Manager - Loyalty
other jobs Harnham - Data & Analytics Recruitment
Added before 3 Days
- England,London,City of London
- Full Time, Permanent
- £60,000 - £75,000 per annum
Job Description:
Full job descriptionMarketing Analytics Manager - LoyaltyUp to £75,000 + benefits | Hybrid - x2 days a week in London
A leading UK consumer brand is looking for a Marketing Analytics Manager to join its growing Loyalty Analytics team.
This is a high-impact role within a business where loyalty is a major strategic priority, with significant senior-level investment. You’ll help shape the analytics strategy around the loyalty programme, using customer data to understand behaviour, drive value and influence commercial decision-making.
The Role*Own and shape the analytics strategy for loyalty, understanding drivers of frequency, retention, engagement and customer lifetime value.
*Use customer data and segmentation to identify behavioural groups and measure the impact of loyalty initiatives.
*Support more intelligent personalisation, targeting and promotional activity.
*Lead testing and measurement across loyalty mechanics, communications and rewards.
*Develop and evolve self-serve reporting and dashboards to provide trusted insight into programme performance.
*Partner closely with Marketing, Ecommerce, Product and Customer teams, acting as a key analytics contact for loyalty.
*Lead the conversation around what data is needed, how it should be used and where it can add value.
*Help shape best practice across the wider analytics function and contribute to the development of other analysts.
About You*Strong SQL and data visualisation skills; Python would be advantageous.
*Solid background in marketing analytics, ideally within retail or another consumer-focused environment.
*Strong understanding of loyalty and CRM analytics, including retention, frequency, CLV, RFM and segmentation.
*Experience with testing, measurement and incrementality would be highly valuable.
*Excellent stakeholder management and communication skills, with the confidence to work with demanding senior stakeholders.
*Comfortable moving between hands-on analysis and strategic analytics leadership.
PackageUp to £75,000 + benefits
Hybrid working - London
Permanent opportunity
If you’re an experienced marketing or loyalty analytics professional looking for a role where you can genuinely shape the data and analytics strategy, this could be a great opportunity.
Find out more and apply via the link below!
A leading UK consumer brand is looking for a Marketing Analytics Manager to join its growing Loyalty Analytics team.
This is a high-impact role within a business where loyalty is a major strategic priority, with significant senior-level investment. You’ll help shape the analytics strategy around the loyalty programme, using customer data to understand behaviour, drive value and influence commercial decision-making.
The Role*Own and shape the analytics strategy for loyalty, understanding drivers of frequency, retention, engagement and customer lifetime value.
*Use customer data and segmentation to identify behavioural groups and measure the impact of loyalty initiatives.
*Support more intelligent personalisation, targeting and promotional activity.
*Lead testing and measurement across loyalty mechanics, communications and rewards.
*Develop and evolve self-serve reporting and dashboards to provide trusted insight into programme performance.
*Partner closely with Marketing, Ecommerce, Product and Customer teams, acting as a key analytics contact for loyalty.
*Lead the conversation around what data is needed, how it should be used and where it can add value.
*Help shape best practice across the wider analytics function and contribute to the development of other analysts.
About You*Strong SQL and data visualisation skills; Python would be advantageous.
*Solid background in marketing analytics, ideally within retail or another consumer-focused environment.
*Strong understanding of loyalty and CRM analytics, including retention, frequency, CLV, RFM and segmentation.
*Experience with testing, measurement and incrementality would be highly valuable.
*Excellent stakeholder management and communication skills, with the confidence to work with demanding senior stakeholders.
*Comfortable moving between hands-on analysis and strategic analytics leadership.
PackageUp to £75,000 + benefits
Hybrid working - London
Permanent opportunity
If you’re an experienced marketing or loyalty analytics professional looking for a role where you can genuinely shape the data and analytics strategy, this could be a great opportunity.
Find out more and apply via the link below!
Job number 4068022
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