Senior Paid Media Executive
  • England,North West,Greater Manchester,Salford
  • Full Time, Permanent
  • £33,000 - £38,000 per annum
Job Description:
Full job descriptionSenior Paid Media Executive - Fast-growing fashion brand
*Salary - Upto £38k
*Location - Manchester
*50% staff discount
*Payday events
*25 days holiday plus bank holidays


Zachary Daniels are partnered with a fast-growing founder-led premium womenswear brand with a strong presence in the UK and an increasingly global customer base.


The Role:
We’re looking for a highly hands-on Paid Media Manager to take ownership of our paid media strategy, performance and day-to-day execution across Meta, Google Ads, TikTok and Pinterest. This is a key role within the business, sitting at the heart of our commercial, creative and e-commerce teams.


Key Responsibilities:
*Own the day-to-day management of paid media across Meta, Google Ads, TikTok and Pinterest.

*Build, launch, manage and optimise campaigns across Paid Social, Search, Shopping and Performance Max.

*Manage budgets and pacing in line with revenue, ROAS, CPA and wider trading targets.

*Monitor key performance metrics including ROAS, CPA, MER, CTR, CPC, CVR, CPM and revenue.

*Identify performance issues and take action across budgets, bidding, audiences, creative, placements and campaign structure.

*Translate trading priorities including new launches, new-in, best sellers, seasonal moments and promotions into effective paid media campaigns.

*Analyse product and category performance to identify opportunities to scale or reduce investment.

*Partner closely with E-commerce and Creative teams to align paid activity with commercial priorities.

*Work closely with Creative, Influencer and UGC teams to develop high-performing, platform-native paid creative.

*Analyse performance across creative concepts, hooks, formats, creators, messaging, products and offers.

*Own weekly and monthly paid media reporting.

*Clearly communicate performance, insights, challenges and recommended actions.

*Analyse data across advertising platforms, GA4, Shopify and blended business metrics.



About You:
*3+ years’ hands-on paid media experience, ideally within e-commerce.

*Strong experience managing Meta Ads and Google Ads.

*Experience across additional paid social channels, particularly TikTok and Pinterest.

*Proven experience managing multiple paid channels independently.

*Experience managing meaningful paid media budgets against ROAS, CPA and revenue targets.



Why Apply:
*Own the Paid Media function - take full ownership of strategy, performance and day-to-day execution.

*Real autonomy - make decisions, test ideas and shape the paid media strategy without layers of sign-off.

*Significant commercial impact - directly influence revenue, customer acquisition and profitable growth.

*Multi-channel ownership - work across Meta, Google, TikTok and Pinterest.

*Shape creative strategy - work closely with Creative, UGC and Influencer teams to develop high-performing campaigns.

BH37415
Job number 4159997
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